SOURCE: Deep Focus

Deep Focus

June 04, 2015 05:30 ET

Deep Focus Expands Globally to London and Los Angeles

Broadens Services to Meet Growing Market Demand for Diverse Content

NEW YORK, NY--(Marketwired - Jun 4, 2015) - Deep Focus, a full-service digitally-led creative agency, today announces a global expansion with the launch of offices in London and Los Angeles. The new locations diversify the agency's services with a wider range of digital, social and marketing capabilities. They also provide increased global strategic insights and an additional 95,000 square feet of production and post-production facilities. Deep Focus Founder & CEO, North America Ian Schafer assumes the global role of Chairman where his responsibilities include driving the agency's strategic vision and leading key client engagements.

"Our expansion further positions us as a lead agency for brands seeking broader content offerings in today's content-centric marketplace," said Schafer. "Our newly expanded global production capabilities coupled with our deep understanding of consumer behavior allows us to meet our clients' evolving global needs."

The new offices are formed with talent from Deep Focus sister agencies within parent company Engine Group, a global marketing services network. UK-based digital creative agency Jam becomes the Deep Focus London office, adding a critical footprint in Europe. Heading operations as CEO of Deep Focus UK is Richard Costa-D'Sa, who transitions from his previous position as the managing director of Jam. His responsibilities also include leading the agency's cross-office client, talent and new product initiatives.

Digital and creative talent from entertainment and content marketing agency Trailer Park join Deep Focus to become the Los Angeles office. The new location is led by Mark Cibort, who joins from Trailer Park where he ran the agency's digital operations. Coupled with the existing San Francisco location, the Los Angeles office creates an even stronger presence on the West Coast.

"With Ian at the helm, Deep Focus has led the charge in helping brands stay relevant in an increasingly complex world," said Rick Eiserman, CEO, Engine Group North America. "By bolstering the agency's talent and market presence, we're providing Deep Focus' clients with the global support and insights they need. We are also combining Engine Group's digital capabilities under one agency brand which reinforces our unique collaborative culture."

Deep Focus' additional locations include its headquarters in New York where Joe Kessler serves as president of the agency, San Francisco that is managed by Adam Walden, and Shanghai and Hong Kong with Wong Kian Fong at the helm.

ABOUT DEEP FOCUS
Deep Focus is an award-winning, digitally led agency founded in 2002 by CEO Ian Schafer. Headquartered in New York City, the 500-person agency has a global footprint with additional offices in Los Angeles, London, Shanghai, Hong Kong and San Francisco. Providing best-in-class services -- including The Moment Studio, its social and mobile content arm -- Deep Focus proudly serves an array of leading brands including Frito-Lay, Nestlé, Purina, E. & J. Gallo Winery, Alibaba, Microsoft, Samsung, and Ubisoft. Deep Focus is part of Engine Group, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. For more information, visit www.deepfocus.net or @deepfocus.

ABOUT ENGINE GROUP
Engine Group is a global marketing services network of specialist communication agencies that transforms brands through its unique collaborative culture and business approach. The individual agency brands within the network cover the vast range of marketing services including strategy, digital marketing, social media, advertising, public relations, and content creation and production. With operating hubs in the UK, North America and Asia, the agencies within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. The group's client portfolio range from top brands such as Unilever, Santander and Kimberly-Clark to all the major entertainment studios including Warner Bros., Disney and 20th Century Fox. More information is available at www.enginegroup.com.

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