SOURCE: Deep Focus

Deep Focus

December 10, 2015 12:02 ET

Deep Focus Names New Chief Marketing Officer Christine Huang to Oversee U.S. Marketing and New Business Operations

NEW YORK, NY--(Marketwired - December 10, 2015) - Deep Focus, a global digitally-led creative agency, today announced the appointment of Christine Huang to Chief Marketing Officer. Reporting directly to Founder and Global Chairman Ian Schafer, Huang will be responsible for all marketing and business development operations in the agency's U.S. offices, including New York, San Francisco and Los Angeles.

She will also work closely with Zoe Church, Chief Marketing Officer of Deep Focus' parent company Engine Group, collaborating on global business development and marketing efforts.

"2015 has been a truly incredible year for Deep Focus with the introductions of new and exciting products and launches of award-winning, progressive work. Welcoming Christine will enable us to take our ideas and plans further," said Schafer. "Her experience working with some of the world's top brands and her deep understanding of agency and new business initiatives will be a great asset to us as we plan for the future of Deep Focus. Christine will be instrumental in helping us choose the right clients with whom to forge lasting partnerships."

A marketing professional with more than 15 years of experience, Huang brings extensive new business strategy and branding prowess to Deep Focus. She was the Head of Business Development at BBH New York where she led pitching efforts to win Agency of Record for Cadillac.

She also served as Associate Director of Business Development at Deutsch, starting in the New York office where she managed winning pitches for Domino's Pizza and Pfizer's Zyrtec and Zoloft. She then helped grow Deutsch LA, leading their new business winning streak that included NFL Sunday Ticket, DIRECTV, Real California Cheese and Expedia.

"Deep Focus is poised to be the agency of the future and I'm thrilled to be part of that process," said Huang. "The beauty of the agency is that it was born digital; it's in our DNA. So instead of reacting to changes in the marketplace, we naturally and seamlessly create effective campaigns for brands and consumers in an increasingly digital -- and mobile -- age. With our team of smart and creative people, we will continue to form new and unconventional partnerships that enable brands to connect with consumers in an always-evolving modern era."

Immediately prior to joining Deep Focus, Huang consulted for top agencies, including Venables Bell & Partners, Berlin Cameron United and Palisades Media Group. She began her career in advertising with Merkley Newman Harty in 1996, where she helped build the New Business practice with winning pitches for BMW Motorcycles, Keds, Citigroup and JetBlue.

About Deep Focus
Deep Focus is an award-winning, digitally-led creative agency that builds culturally connected brands and was founded in 2002 by Ian Schafer. Headquartered in New York City, the 500-person agency has a global footprint with additional offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Providing best-in-class services -- including The Moment Studio, its social and mobile content arm -- Deep Focus proudly builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. Deep Focus is part of Engine Group, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. For more information, visit or @deepfocus.

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