SOURCE: Deep Focus

Deep Focus

September 26, 2013 12:38 ET

Deep Focus Wins W3 Awards' Best in Show and Three Golds

Agency Also Wins Standalone Video and Integrated Online Campaign at OMMA 2013 Awards

NEW YORK, NY--(Marketwired - Sep 26, 2013) -  Deep Focus has won Best in Show/B2C in Branded Content for Beneful's "Hug Your Dog Day" at the W3 Awards, the International Academy of the Visual Arts announced yesterday.

The "digital agency for the social age" was also awarded three Golds for: Pepsi's "Live for Now" Social Media Campaign (Food and Beverage) and two for WellPoint's "WellPower" (General Health and Pharmaceuticals Websites). In addition, seven silvers were awarded to Deep Focus for a variety of campaigns including WellPoint's "WellPower," Purina's "Petcentric" campaign, Pepsi's "Live For Now" and Beneful's "Dog Goldberg."

The eleven awards follow recognition earlier this week from both MediaPost's OMMA and The Internationalist. At the OMMA awards, Deep Focus' viral "Dog Goldberg Machine" video for Purina's Beneful topped the Online Advertising Creativity/Video/Standalone Video category. The agency's work for Pepsi's Live for Now campaign also won the Integrated Online Campaign/Beverage (non-alcoholic) award. That same day The Internationalist named Deep Focus CEO Ian Schafer a 2013 global Innovator.

"With over 4,000 entries from a field of agencies big and small, we're proud to see so many winners from Deep Focus. It's even more proof of the creativity, talent and smarts that our people bring to creating memorable and engaging work on behalf of our clients' brands," Executive Creative Director Ken Kraemer said.

About the Awards
W3 - The annual W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. Winners are selected by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, interactive, advertising and marketing firms.

OMMA - The OMMA Awards for Online Advertising Creativity recognizes best in class digital marketing campaigns created by advertising and media agencies, brand advertisers and online publishers.

The Internationalist - The Internationalist Innovators are champions of multinational strategy, adept at innovative communications, who think about advertising in new ways. Innovators are selected from around the world and from companies, large and small.

About Deep Focus
Deep Focus ( is the digital agency for the social age, and is a trusted partner of some of the world's most progressive brands. Founded in 2002, the agency is headquartered in New York City. Deep Focus is part of Engine USA and was Digiday's Agency of the Year in 2010 and 2012. For more information on Deep Focus, please follow us on Twitter ( and Facebook (

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