SOURCE: Deer Valley Corporation

March 06, 2008 08:30 ET

Deer Valley Corporation Announces New Value Oriented Product Line

TAMPA, FL--(Marketwire - March 6, 2008) - Deer Valley Corporation ("Deer Valley" or the "Company") (OTCBB: DVLY) today announced the launch of a new manufactured housing product line designed to meet the needs of lower income buyers. The more affordable Copper Ridge homes will retain much of the high quality "feel" of Deer Valley's heavy built signature series, but it will appeal to entry-level buyers or purchasers with limited financial resources. The Copper Ridge homes will provide a higher level of construction integrity and feature greater amenities that are typically found in homes sold at the more moderate price levels. The new line will include homes ranging from 900 to 2,280 square foot.

"The fourth quarter results the Company announced yesterday far exceeded many of our peers in the industry. These results clearly demonstrate that we can build and deliver affordable homes that are highly attractive to consumers and governmental agencies, regardless of the economic uncertainties which are challenging our industry," said Charles G. Masters, the Company's CEO. "This new product line will allow us to reach a new market segment while continuing to deliver the quality for which we are known."

The Copper Ridge homes will be sold primarily through independent manufactured housing dealers throughout the south central United States. Preference for handling the product line is being given to those dealers who currently handle the premium Deer Valley products. The Copper Ridge homes will be featured by the Company at the South Central Manufactured Housing Trade Show to be held later this month in Tunica, Mississippi.

Internally, the sale of the Copper Ridge line will be handled by a newly assembled team of Sales Representatives dedicated solely to marketing the new product line. Chet Murphree, Vice-President of Sales, said, "We are glad to welcome three new additions to this new Copper Ridge sales team: Scott Tyra, Rusty Banister and Mike Davis. They have been joined by Jan Wiginton from the existing Deer Valley sales team. Each member of this team is individually well known and well respected in the manufacturing housing community. We believe that the Copper Ridge product in the hands of this highly regarded team will create a new industry force, and once again Deer Valley will change the market in the south central region of the United States!"

About Deer Valley

Deer Valley is a growth-oriented manufactured home builder with headquarters in Tampa, Florida and operations in Guin and Sulligent, Alabama. The Company is dedicated to offering high quality homes that are delivered with a sense of warmth, friendliness, and personal pride. The Company is relatively young, but the management team has over 250 years of combined industry experience from various backgrounds including general management, production, sales, customer service, and finance. All of the Company's plants are operating on a five days per week, single shift schedule. The Company has no idle facilities.

Forward-Looking-Statement: Except for factual statements made herein, the information contained in this press release consists of forward-looking statements that involve risks and uncertainties, including the effect of changing economic conditions, competition within the manufactured home industry, customer acceptance of products, fulfillment of contracts with key customers, and other risks and uncertainties. Such forward-looking statements are not guarantees of performance, and Deer Valley's results could differ materially from those contained in such statements. You can generally identify forward-looking statements through words and phrases such as "forecast," "seek," "anticipate," "believe," "estimate," "expect," "intend," "plan," "budget," "project," "may be," "may continue." "may likely result." and similar expressions. Such forward-looking statements speak only as of the date of this release, and Deer Valley undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

The corporate offices of Deer Valley are located at 4218 West Linebaugh Avenue, Tampa, FL 33624.

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