SOURCE: DeFi Global, Inc.

DeFi Global, Inc.

October 20, 2010 07:00 ET

DeFi Global Offers Mobile Advertising and Integration Services Using the Apple iAd

SCOTTSDALE, AZ--(Marketwire - October 20, 2010) -  DeFi Global, Inc. (PINKSHEETS: LCHL) announced today that it is developing mobile applications using the recently launched robust mobile advertising platform from Apple®. The iAd mobile advertising network running on the Apple iOS4 software platform is one of the latest features and revenue opportunities provided to application developers from Apple. This turnkey direct marketing and mobile advertising tool is now available for DeFi Global's enterprise customers on the Apple iPhone, iPad and iPod Touch.

DeFi Global sells private-label mobile communication software and patent-pending location-based tracking solutions to enterprise customers, including global travel and tourism companies. Jeff Rice, CEO of DeFi Global, Inc., "The iAd application offers our company and customers the potential to create a large, high-margin revenue stream from advertisers who are seeking to reach an increasingly mobile consumer population. This represents an immense opportunity for our existing customers to create sustainable growth with little to no additional upfront cost."

The mobile location-based services (MLBS) industry, which includes mobile advertising, is projected generate total revenues of $12.7 Billion by 2014, according to Juniper Research. "With the integration of leading technologies running on Apple's iOS4, we are creating first-mover advantage in the emerging MLBS market," added Rice. The iAd combines the emotion of TV advertising with the interactivity of Internet advertising, giving advertisers a dynamic and powerful new way to bring motion and emotion to mobile users. The iAd network differs from other mobile advertising by displaying full-screen video and interactive ad content without users ever having to leave their app.

About DeFi Global, Inc.
Founded in 2006, DeFi Global is a technology company and a global network service provider that develops and delivers a wide variety of services, applications, products and solutions for business customers. Headquartered in Scottsdale, AZ, DeFi Global leverages the carrier-grade architecture of its private IP network, and a suite of proprietary software applications in a hosted environment to deliver end-to-end communications solutions to carriers, mobile operators, cable operators, ISP's and large enterprise businesses. DeFi launched its first customized mobile software and location-based navigational solution on-board the world's largest cruise ship, Oasis of the Seas, through an agreement with Royal Caribbean. In addition to cruise lines, DeFi Global is working on bringing its customized solutions to theme parks, ski resorts, museums, conventions and more. For more information, visit www.defiglobal.com.

The iPad, iTouch, iPhone and Apple are trademarked properties of Apple, Inc. This press release contains "forward-looking statements" that are based on current management's expectations. Statements that are not historical facts are identified as "forward-looking statements". The words "estimate," "project," "intend," "expect," "believe," "plan," and similar expressions, particularly when used in the "future tense", are intended to identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. These forward-looking statements are necessarily estimates, reflecting the best judgment of senior management that rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. These uncertainties, among others, include the success of the Company in obtaining sufficient equity and debt capital on commercially reasonable terms to carry out its business plan, whether its services will find acceptance in the market place and generate significant sales and profits, the status of US and World economies, and various other factors. No assurance can be given that any of the assumptions relating to the forward-looking statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements. You should not unduly rely on these forward-looking statements, which speak only as of the date of this Press Release. Except as required by law, we are not obligated to release publicly any revisions to these forward-looking statements to reflect events or circumstances occurring after the date of this Press Release or to reflect the occurrence of unanticipated events.

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