SOURCE: DeFi Global, Inc.

DeFi Global, Inc.

October 15, 2010 19:06 ET

DeFi Global to Roll Out Mobile Device on Board Royal Caribbean's "Allure of the Seas"

Application to Debut on the Ship's Maiden Voyage in December 2010

SCOTTSDALE, AZ--(Marketwire - October 15, 2010) -  DeFi Global, Inc. (PINKSHEETS: LCHL) announced today its plans to roll out a next-generation mobile application for the Apple iPhone on board Royal Caribbean® Cruise Lines' ("RCCL") latest cruise ship, Allure of the Seas. Allure of the Seas is the sister-ship of Oasis of the Seas, the world's largest and most innovative cruise ship. Currently under construction, Allure of the Seas is scheduled to make its maiden voyage in December of this year.

As does sister-ship Oasis of the Seas, Allure of the Seas will offer guests the opportunity to use a revolutionary iPhone application integrated with state-of-the-art mobile communication tools and patent-pending navigational technology powered by DeFi. Jeff Rice, chairman and CEO of DeFi Global, Inc. said, "We have begun generating revenues from sales of rented, dedicated iPhones on-board Oasis of the Seas. We are now very excited to expand our relationship with RCCL to their new ship, Allure of the Seas, and add to the ship's unprecedented array of amenities for a truly world-class vacation experience."

Rice added, "Our next-generation software is fully integrated with other company-owned location-based products, including a watch wristband for children under 12 that automatically tracks their position on the ship. Now parents can have fun and peace-of-mind of knowing where their children are at all times. We are integrating these and other incentives to use the device more often to enhance the overall vacation experience. For the cruise operator, we deliver multiple new revenue-generating opportunities through mobile advertising and turnkey direct marketing platforms."

Royal Caribbean International is a global cruise brand with 21 ships currently in service and one under construction. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) ROYAL-CARIBBEAN.

About DeFi Global, Inc.

Founded in 2006, DeFi Global is a technology company and a global network service provider that develops and delivers a wide variety of services, applications, products and solutions for business customers. Headquartered in Scottsdale, AZ, DeFi Global leverages the carrier-grade architecture of its private IP network, and a suite of proprietary software applications in a hosted environment to deliver end-to-end communications solutions to carriers, mobile operators, cable operators, ISP's and large enterprise businesses. DeFi launched its first customized mobile software and location-based navigational solution on-board the world's largest cruise ship, Oasis of the Seas, through an agreement with Royal Caribbean. DeFi Global has plans to commercialize its suite of software tools and bring its customized solutions to theme parks, ski resorts, museums, conventions and more. For more information, visit www.defiglobal.com.

This Press Release contains "forward-looking statements" that are based on current management's expectations. Statements that are not historical facts are identified as "forward-looking statements". The words "estimate," "project," "intend," "expect," "believe," "plan," and similar expressions, particularly when used in the "future tense", are intended to identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. These forward-looking statements are necessarily estimates, reflecting the best judgment of senior management that rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements.

These uncertainties, among others, include the success of the Company in obtaining sufficient equity and debt capital on commercially reasonable terms to carry out its business plan, whether its services will find acceptance in the market place and generate significant sales and profits, the status of US and World economies, and various other factors. No assurance can be given that any of the assumptions relating to the forward-looking statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements. You should not unduly rely on these forward-looking statements, which speak only as of the date of this Press Release. Except as required by law, we are not obligated to release publicly any revisions to these forward-looking statements to reflect events or circumstances occurring after the date of this Press Release or to reflect the occurrence of unanticipated events.

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