SOURCE: Kalorama Information

Kalorama Information

January 11, 2011 14:56 ET

Defibrillators for Home Use Promise Big Revenue Growth

NEW YORK, NY--(Marketwire - January 11, 2011) - Although a very small and relatively new area of the home care products market, defibrillators for use at home boast the highest forecasted annual growth in the home care segment. According to healthcare market research publisher Kalorama Information's report, "The Market for Home Care Products, 6th Edition," the home defibrillator market is expected to expand by 17.1% annually through 2014, compared to a more modest annual growth of 2.2% for the entire home care products market during the same time period.

While defibrillators have long been used in hospitals, ambulances, care facilities and even airplanes to restore normal operation to the heart, they are now also beginning to be used at home. This is an important development, since 80% of cardiac arrests occur at home.

In 2004, Medtronic and Philips Medical launched the home defibrillator market with the former company's introduction of LifePak, a prescription defibrillator for home use sold at Walgreens and Costco, and the latter's subsequent FDA approval to sell its HeartStart Home Defibrillator without a doctor's prescription.

"Although sales remain small compared with other home health care markets, the home defibrillator market is growing briskly as consumers become increasingly aware of the existence of these devices," says Bruce Carlson, publisher of Kalorama Information. "Sales will also be helped along by the mounting number of private insurers and Medicare that are including them in their coverage."

Kalorama Information estimated manufacturers' sales of defibrillators for home use at $34.6 million in 2009. Sales are expected to continue to grow quickly as home use becomes more commonplace, more competitors enter the market, and home defibrillators become a staple supply for individuals with atrial fibrillation.

More information on this topic can be found in Kalorama Information's "The Market for Home Care Products, 6th Edition," which provides market estimates and forecasts for various segments and sub-segments of home care products. Discussions of issues and trends, and profiles of key companies are also included. The report can be found at:

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