SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

December 02, 2015 17:58 ET

Definitive Guide to Ecommerce Press Releases Issued By TrueShip

SCOTTSDALE, AZ--(Marketwired - December 02, 2015) - TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released the Definitive Guide to Ecommerce Press Releases to help online retailers dominate the news like a media mogul.

Contrary to popular belief, press releases are not dead by any means. In fact, they are very much alive. While there has been much back and forth banter regarding the effectiveness of a given press release in today's media and news rich online world, they still remain one of the very best and most cost effective means of delivering your message to the online world.

"Issuing regular news releases has helped us garner increased attention for our blogs, guides and white papers, helping us gain more traffic and a steady stream in relative, inbound back links," explained Michael Lazar, Director of Online Marketing at TrueShip in a recent interview with MarketWired, the leader in online press release distribution services.

"Our traffic has steadily increased year-over-year, with 2015 breaking all traffic records so far. Social sharing and engagements have dramatically improved on all content pieces that are mentioned in outbound press releases," Lazar said.

As is demonstrated by this very press release you are reading now -- which is a press release that's been issued to announce a guide that helps retailers learn how to issue ecommerce press releases; and that educates the reader on the innate benefits of doing so -- press releases do garner substantial exposure when properly used.

TrueShip's comprehensive and definitive guide on ecommerce press releases covers every aspect and facet of the press release process, from conceptualizing your release, to the compositional virtues it should possess, all the way to how to distribute it, syndicate it and maximize exposure.

Issuing frequent press releases benefits a business in several ways, a few of which include: exposure, social saturation, SEO benefits, media coverage, targeted traffic, creating a competitive landscape and omni channel marketing.

But actually getting your press release to stick is the real magic. In TrueShip's definitive guide, you will learn the 11 incremental steps to becoming a news magnet with your ecommerce press releases.

These steps include:

  • How to compose a press release with a live example and resources.
  • How to create audience appeal.
  • How to target your industries properly.
  • How to create your elevator pitch.
  • How to understand the editing process.
  • Why collaboration is important.
  • Your current tier-one distribution options.
  • How to syndicate your press release post distribution.
  • The importance of social syndication.
  • Why compositional structure matters, and what you need to know.
  • Sample press release to get you started.
  • Illustrated infographic on press release dos and don'ts.

Read the guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information

  • Press Contact
    Michael Lazar
    Director of Online Marketing
    Tel: (877) 818-7447