Monsanto Canada Inc.

Monsanto Canada Inc.

October 02, 2013 12:27 ET

DEKALB® Brand Launches First Tablet Application in Canada

Provides complete seed guide for canola, corn, and soybeans

GUELPH, ONTARIO--(Marketwired - Oct. 2, 2013) - DEKALB brand seed has launched a new tablet application, available for download and use on Apple® tablet devices. The DEKALB Seed Guide App is the first of its kind in Canada and is an innovative new tool that will provide corn, soybean, and canola farmers with the 2014 seed guide, including full product information.

Once downloaded, farmers will have the ability to access the entire list of products, with respect to the chosen crop, for the 2014 season.

In addition to seeking product information, users of the DEKALB Seed Guide App are able to navigate through hybrid information as well as yield performance, seeding rate calculators and yield estimators. There are also options to explore Genuity® traits, and Acceleron® seed treatments and inoculants information. Users will also be able to access DEKALB videos through the DEKALB YouTube Channel, and view up to date harvest results.

"The DEKALB Seed Guide App brings more information to our customers than a printed seed guide could ever do before. With more farmers using tablet devices, we wanted to provide them with what they needed right at their fingertips," says Denise Hockaday, DEKALB marketing manager.

The DEKALB Seed Guide App is available in English and French and can be downloaded to an Apple tablet by visiting iTunes. A Google Play version will be available shortly.

About the DEKALB brand.

DEKALB brand seed is part of the larger global Monsanto family. Monsanto Canada is headquartered in Winnipeg, Manitoba. Monsanto Company is an agricultural company and a leading global provider of technology - focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of the world's natural resources such as water and energy. Learn more about our business and our commitments at www.monsanto.ca.

See attached Fact Sheets for further details re: downloading the DEKALB Seed Guide App.

Monsanto Company is a member of Excellence Through Stewardship(SM) (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto's Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship(SM) is a service mark of Excellence Through Stewardship.

DEKALB®, Genuity®, Monsanto imagine® and Vine Design®, Roundup®, and Roundup Ready® are registered trademarks of Monsanto Technology LLC, Monsanto Canada, Inc. licensee. All other trademarks are the property of their respective owners. ©2013 Monsanto Canada Inc.

FACT SHEET

Downloading the DEKALB® Seed Guide App…

It's as Easy as 1,2,3!

Step 1: Go to the app store using your Apple iPad and search 'DEKALB'; select the 'DEKALB Seed Guide' app. Alternatively, go directly to https://itunes.apple.com/ca/app/dekalb-seed-guide/id699125351?mt=8
Step 2: Select the Installand enter in your password.
Step 3: Anytime you want to access the Application, just tap the icon on your device screen. It only has to be downloaded once and updates are automatically pushed out to the application.

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