Monsanto Canada Inc.

Monsanto Canada Inc.

July 25, 2011 13:34 ET

DEKALB® Brand Seed Launches Second Edition of 5-Bean Pod Challenge

GUELPH, ONTARIO--(Marketwire - July 25, 2011) -

Editor's Note: A photo of last year's DEKALB 5-Bean Pod Challenge winner, Don Swain and his family, of Blackstock, Ontario, is attached and available for use and reproduction.

The second edition of the DEKALB 5-Bean Pod Challenge gets underway on August 1, 2011 and runs until October 3, 2011. The contest, which is open to soybean farmers across Canada, is designed to encourage them to experience first-hand the benefits of Genuity® Roundup Ready 2 Yield® soybean technology, by scouting their fields for 5-bean pods of Genuity® Roundup Ready 2 Yield® soybeans.

Last year's inaugural DEKALB 5-Bean Pod Challenge resulted in more than 325 eligible entries, with Don Swain of Blackstock, Ontario, taking home the grand prize.

Mark Kerry, DEKALB area sales manager for Eastern Canada, says the main objective with the DEKALB 5-Bean Pod Challenge is to create a hands-on and real way that users of this breakthrough technology can tangibly see and experience its benefits.

"This technology is all about a significant increase in yield potential, as evidenced by more beans produced, which translates into more bushels in the bin and more profit potential," said Kerry.

With more than five years of research data demonstrating that Genuity® Roundup Ready 2 Yield® soybeans offer yield improvements compared to original Roundup Ready® soybeans, Kerry says that the DEKALB 5-Bean Pod Challenge is an excellent way to demonstrate that to growers at the field level.

The second year of the DEKALB 5-Bean Pod Challenge brings some changes, most notably an increase in the number of prizes. Eligible entrants in the 2011 edition of the DEKALB 5-Bean Pod Challenge will be vying for 4 main prizes – three prizes of one skid of DEKALB® Genuity® Roundup Ready 2 Yield® soybeans and one prize of a $5,000 travel voucher. Farmers can also instantly win prizes of $1,000 worth of DEKALB® Genuity® Roundup Ready 2 Yield® soybeans if they find a 6-bean pod.

Kerry notes that the 2012 DEKALB soybean product lineup has been converted 100 percent to Genuity® Roundup Ready 2 Yield® technology.

"We have converted our whole lineup to this new technology platform," he says, noting that DEKALB will have 16 varieties available for 2012 planting, of which 7 are new varieties. Varieties will range from 2425CHU up to 3300CHU.

Farmers looking for complete contest details or to enroll, should visit www.DEKALB.ca.

DEKALB brand seed is part of the larger global Monsanto family. Monsanto Canada Inc. is headquartered in Winnipeg, Manitoba. Monsanto Company is an agricultural company and a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. Learn more about our business and our commitments at www.monsanto.ca.

Monsanto Company is a member of Excellence Through Stewardship(SM) (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto's Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship(SM) is a service mark of Excellence Through Stewardship.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. DEKALB®, Genuity®, Roundup®, Roundup Ready®, and Roundup Ready 2 Yield® are registered trademarks of Monsanto Technology LLC, Monsanto Canada, Inc. licensee. ©2011 Monsanto Canada, Inc.(DK1065-1/E/2011)

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110725-Swainwithcheque800.jpg

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