DEKRA North America Hires Patricia Baressi as Vice President of Strategy Development and Marketing

ATLANTA, GA--(Marketwired - Mar 2, 2015) - DEKRA North America (NA), Inc. today announced that Patricia Baressi has joined the company in the new role of Vice President, Strategy Development and Marketing. Baressi will be responsible for planning and implementing an integrative marketing strategy, achieving marketing targets, creating high performance lead generation, and directly contributing to delivering DEKRA North America's sales and profitability targets.

Baressi will report directly to Donald O. Nicholson, President and Chief Regional Officer of DEKRA NA, and will serve as a member of the DEKRA North America executive management team.

Baressi has over 24 years of experience as a strategic marketing and business development leader in the business-to-business environment. Her areas of expertise include supply chain risk management, product quality, safety, regulatory compliance, and brand protection.

Prior to joining DEKRA, Baressi was a strategic business and marketing consultant for a wide range of companies across various industries and served as acting marketing director for Equitable Origin. Before that, she held three director-level positions, most recently as Global Marketing Director at Specialized Technology Resources, a UL company, and global provider of quality assurance and responsible sourcing services for consumer products. 

"I look forward to working closely with the executive team to strategize and implement a fully integrated marketing plan that will continue to build the DEKRA brand and contribute to the company's growth," said Baressi. 

"We are very excited to have Tricia join the DEKRA team in this new role and contribute to the company's expansion initiatives," said Nicholson. "With her industry experience in product safety, testing and certification services, and strategic marketing and business acumen, she will be a great asset as we continue to grow the DEKRA brand."

About DEKRA
DEKRA SE is one of the world's leading expert organizations and currently runs activities in more than 50 countries on all five continents. About 35,000 employees are committed to ensuring long-term safety, quality and environmental protection. The DEKRA Business Units "Automotive," "Industrial" and "Personnel" provide professional and innovative services in the fields of vehicle inspection, expertise, claims services, system certification, product testing & certification, industrial & construction inspection, consulting, qualification and temporary work. In 2014, DEKRA generated sales totaling approximately 2.5 billion Euros.