SOURCE: DeKuyper

DeKuyper

DeKuyper

DeKuyper

April 26, 2011 08:00 ET

DeKuyper Cordials Launches JDK & Sons™ O3 Premium Orange Liqueur

O3's Brazilian Pera Oranges Bring Sweeter, Juicier Flavors to Premium Cocktail Favorites

DEERFIELD, IL--(Marketwire - Apr 26, 2011) - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)], the leading American spirits company, and DeKuyper®, the #1-selling line of domestic cordials, today announced the addition of JDK & Sons™ O3 Premium Orange Liqueur to the company's broad spirits portfolio. DeKuyper remains true to its 300 year legacy of premium artistry and products with its unique blend of sweet Brazilian Pera Orange essential oils and flavors that present consumers with a full-bodied, true citrus flavor unique to the category. With no artificial colors, flavors or high fructose corn syrup, the result is premium liqueur that's equally as tasty as leading orange liqueurs, and at a more attractive price.

"DeKuyper has historically pushed the flavor envelope, and O3 is a testament to that approach with its fresh, smooth take on a premium orange liqueur that offers a balanced flavor and the 'true taste' of the Brazilian Pera Orange," said Rachel Roberts, senior director of marketing for CRU, Beam Global Spirits & Wine. "Whether you're putting a Brazilian twist on your summer margarita or sipping it over ice on a warm fall evening, O3 offers a versatile, upmarket orange liqueur that is sure to please all palates at any time of year."

Tasting Notes, Aroma, Flavor and How to Enjoy O3 Premium Orange Liqueur

  • The O3 name is a reference to the three main essences of the Brazilian orange -- the rind, juice and pulp
  • Taste: Flavored with sweet Brazilian Pera Orange essential oils, O3 includes natural sucrose only, creating a truer, more balanced flavor combination without artificial flavors
  • Aroma: Soft, sweet orange with a slight note of orange peel
  • Proof: 80-proof indulgence
  • Serve: Ideal for premium margaritas, cosmopolitans, side cars or caipirinha cocktails or enjoyed simply served over ice

JDK & Sons O3 Premium Orange Liqueur Recipes

RIO MARGARITA
2 Parts Hornitos ™ Plata Tequila
1 part JDK & Sons O3 Premium Orange Liqueur
1 part lime juice
½ part agave nectar
Orange slices (for garnish)
Shake all ingredients with ice and strain into a chilled cocktail glass. Garnish with an orange on the rim.

ORANGE CAIPIRINHA
2 parts Cruzan® Aged Light Rum
1 part JDK & Sons O3 Premium Orange Liqueur
3 kumquats (halved) or tangerines (quartered)
2 lime wedges
1 tsp. sugar
Basil leaves (for garnish)
Muddle kumquats, lime and sugar in a mixing glass. Add Cruzan Aged Light Rum and shake with ice, then pour into a rocks glass. Garnish with basil leaf.

Pricing and Availability
JDK & Sons O3 Premium Orange Liqueur is available at the Suggested Retail Price of $19.99 for a 750 ml bottle. O3 is available to consumers in retail stores and upmarket bars and restaurants this month. For more information on the DeKuyper portfolio and great cocktail suggestions, visit www.DekuyperUSA.com.

About DeKuyper Cordials & Liqueurs
DeKuyper is the #1-selling line of domestic cordials featuring nearly 60 mixable and versatile flavors of cordials, liqueurs, crèmes, brandies and schnapps. Some DeKuyper flavors have inspired the creation of cocktails and are now synonymous with those drinks. For example, in the mid-80s DeKuyper® Peachtree® Schnapps inspired the creation of the Fuzzy Navel, and in the mid-90s DeKuyper® Pucker® Sour Apple Schnapps inspired the creation of the Appletini. DeKuyper was founded in Holland in 1695 by Johannes DeKuyper & Son and has been the brand to turn to for fresh and original liqueurs for more than 300 years.

About Beam Global Spirits & Wine, Inc.:
Beam Global Spirits & Wine, Inc. ("Beam Global") is one of the world's largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world's top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Rum, Maker's 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

JDK & Sons™ O3 Premium Orange Liqueur, 40% alc/vol
©2011 John DeKuyper and Son, Cincinnati, OH; Frankfort, KY; Clermont, KY.

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