SOURCE: Del Mar Research & Consulting

September 18, 2007 07:00 ET

Del Mar Research & Consulting Announces New Web Site Assessment and Optimization Service That Transforms Web Sites From Accessory to Business Asset!

SAN DIEGO, CA--(Marketwire - September 18, 2007) - Del Mar Research & Consulting(SM) is pleased to introduce its new Web Site Assessment and Optimization service. Based on experience with companies that need to transform their web site's role from an accessory to a true business asset, the service uses specialized business development criteria, business objectives and demand side market intelligence in assessing and optimizing web site business performance.

This service meets the needs of business owners, Directors, Vice Presidents, CIOs and CEOs who aren't always sure what their web site should or could be doing for their business, particularly if the site needs a refresh or was bought-in from the outside. In many cases, the sites are detached from customer needs and business objectives.

For many businesses, this will be the first time that customer needs, company objectives and the portfolio of business development options have been included simultaneously in a web site evaluation and next step improvement requirements.

"This service is complementary to the work that web site developers and most search engine optimization (SEO) and upgrade solutions do. When the web site is aligned with customer needs and uses the best business development options, the user experience is very positive and the site's business contribution is significantly increased," according to Sean Van Tyne, User Experience Architect The Van Tyne Consulting Group.

To find out more about transitioning your web site from an accessory to a business asset, call Del Mar Research today at 858-334-9266, or see DMR&C Web Site Assessment and Optimization.

About Del Mar Research & Consulting

Del Mar Research & Consulting is best known for enabling its clients' next level growth with specialized marketing and business development. The company provides expert consulting and business development services, workshops and seminars.

The company is a recent recipient of the "Heartbeat of America Award" for keeping companies competitive. Jeofrey Bean, Principal of Del Mar Research & Consulting, will be the featured guest of the Heartbeat of America show, hosted by William Shatner. The 30 minute show will air on the AmericanLifeTV Network(SM) October 10th, 2007 at 6:30am EDT. More information is available: The Heartbeat of America Award.

Contact Information

  • Contact:
    Jeofrey Bean
    Del Mar Research & Consulting
    Email Contact