SOURCE: Del Taco

Del Taco

September 03, 2014 08:00 ET

Del Taco Introduces Bowls Full of Freshness for Just $4

Three Premium, Made-to-Order Fresca Bowls Launch September 4th

For a Limited Time, Receive Free Small Drink With Fresca Bowl Purchase

LAKE FOREST, CA--(Marketwired - Sep 3, 2014) - Del Taco is launching three new Fresca Bowls: premium, made-to-order bowls loaded with fresh ingredients and offering guests a "bowlful of fresh tastes" in every bite. Fresca Bowls, the latest addition to the Del Taco menu, are packed to the rim with fresh, flavorful, high-quality ingredients and are the ideal choice for guests looking for an alternative to the tortilla every now and then.

Priced at just $4 each, Del Taco's Fresca Bowls are served on a bed of fresca lime rice and seasoned black beans, and are offered in the following three varieties:

  • Southwest Grilled Chicken & Veggie Bowl combines fresh-grilled chicken and a blend of fire-roasted, red and green bell peppers, caramelized onions and flavorful Poblano peppers
  • Pollo Asado Grilled Chicken Bowl is made with marinated, fresh-grilled chicken, hand-chopped pico de gallo salsa, onions and cilantro
  • Fire Roasted Veggie Bowl features Del Taco's tangy green chile sauce, freshly-chopped pico de gallo salsa, and a blend of roasted vegetables

Del Taco's Pollo Asado Grilled Chicken Bowl and Southwest Grilled Chicken & Veggie Bowl are each loaded with 4.5 ounces of fresh-grilled chicken per serving, significantly exceeding the amount of protein included in bowls offered by Quick Service Restaurants (QSRs) and fast-casual competitors. The Fire Roasted Veggie Bowl is ideal for guests looking for a delicious, meatless option.

"Del Taco is thrilled to introduce our new line of Fresca Bowls, loaded with a generous portion of fresh-grilled chicken that far outpaces competitors, to deliver what we believe is the freshest bowl experience for the money," said John Cappasola, chief brand officer, Del Taco LLC. "We are committed to providing our guests with options that focus on freshness, as well as providing a convenient and elevated dining experience, all while continuing to deliver the value that Del Taco is famous for."

Between September 4 and 14, Del Taco guests will receive a free small drink with purchase of any Fresca Bowl, at participating locations. Prices may vary by location.

About Del Taco
2014 marks Del Taco's 50th anniversary. At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. The menu includes classic Mexican dishes such as tacos, burritos, quesadillas and nachos as well as American favorites including hamburgers, crinkle-cut fries and shakes. In 2013, Del Taco announced a rebranding effort and the "UnFreshing Believable" advertising campaign to communicate the lengths the company goes to in order to deliver quality, made-to-order menu items created with freshly-prepared ingredients. Del Taco also serves breakfast featuring a full line of breakfast burritos. Del Taco has 547 restaurants in 17 states serving more than three million guests each week. Consumers can receive coupons for free food by "liking" Del Taco on Facebook at www.facebook.com/deltaco or joining our Raving Fan eClub at www.DelTaco.com/RavingFan. For more information, please visit www.deltaco.com.

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