SOURCE: Delivered Innovations

August 13, 2008 08:00 ET

Delivered Innovation Releases Marketing Budget Management Application on Coghead's Platform-as-a-Service

Online Application Offers Customers a Comprehensive and Cost-Effective Solution to Manage Marketing Budgeting and Planning

CHICAGO, IL--(Marketwire - August 13, 2008) -


News Highlights

-- Delivered Innovation, a leading Coghead partner and SaaS application developer, today announced the release of the Marketing Budget Management application, an online tool for creating marketing plans and budgets. The SaaS solution enables customers to access the application from any web browser at any time and delivers automatic upgrades at no cost.

-- The Marketing Budget Management application is part of a suite of strategic marketing tools designed to work in cooperation with Delivered Innovation's Marketing Lucidity marketing operations and lead generation services and tools.

-- Marketing Budget Management streamlines marketing strategy and execution, which improves visibility into global marketing programs by managing budgeting, market development funds (MDF), and spending across marketing organizations, programs, and campaigns.

-- The Marketing Budget Management tool is the second in the Marketing Lucidity series of strategic marketing applications that include the Marketing Lucidity Lead Model, which was launched in April on the Coghead platform.

-- Customers can learn more and register for a live interactive demo of Marketing Budget Management at http://www.deliveredinnovation.com/MBM.

-- Pricing for Marketing Budget Management is $99 per month for up to two users, $199 per month for up to 5 users, and $349 for up to 10 users. Additional user pricing is $39 per month.


Quotes

Dave Dahlberg, founder of Marketing Lucidity: "We are seeing a compelling convergence of marketing management and marketing automation tools in the application marketplace, but few leverage the SaaS delivery model better than Marketing Lucidity's budget management and lead planning applications by Delivered Innovation. This is truly a cutting edge approach to managing your marketing department."

Ken Campbell, vice president of sales and channel development at Coghead: "Marketing Lucidity and Delivered Innovation have teamed up once again with the Marketing Budget Management application to demonstrate how a subject matter leader in marketing automation and a thought leader in Coghead application development can harness the power of Coghead's Platform-as-a-Service to deliver leading-edge marketing management tools."


Multimedia

Marketing Budget Management Screen Shots

Marketing Budget Management Live Demo Registration


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About Delivered Innovation

Delivered Innovation designs and develops on-demand business applications using the Coghead Software-as-a-Service delivery platform. The company works with corporate clients that want to automate business processes or extend the functionality of existing systems, as well as entrepreneurial businesses with unique ideas, processes, or intellectual property to create SaaS applications on Coghead. For more information, visit http://www.deliveredinnovation.com.

About Coghead

Coghead's Platform-as-a-Service enables developers to build custom applications rapidly and create and manage SaaS businesses without writing a single line of code or investing heavily in hardware infrastructure. With a growing community of more than 40,000 members and partners, Coghead is fast becoming an alternative to expensive packaged software systems. Today, Coghead.com is among the top five percent of most-visited web properties worldwide. Founded in May 2003 and funded by American Capital, El Dorado Ventures, and SAP, Coghead is staffed by industry veterans, serial entrepreneurs, and some of the brightest minds in software. For more information, visit the company's web site at http://www.coghead.com and the company's blog at http://blog.coghead.com/.

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