SOURCE: Delivery Agent

Delivery Agent

February 05, 2015 09:18 ET

Delivery Agent Appoints James Peters as President and Chief Operating Officer

Retail Commerce Executive Further Strengthens Delivery Agent Management Team

SAN FRANCISCO, CA--(Marketwired - Feb 5, 2015) - Delivery Agent, Inc., the market leader in turning TV viewers into customers for the world's leading global brands, today announced the appointment of board member James Peters to the role of president and chief operating officer in response to the company's accelerated growth and sizable market opportunity. Peters will report to Delivery Agent CEO, Mike Fitzsimmons.

Peters, who will be based out of the company's San Francisco headquarters, will lead domestic and international commerce operations as well as human resources and legal. Peters will remain on the company's board of directors.

Peters has over 19 years of commerce experience having served in executive functions for multi-billion dollar public companies Ross Stores, Inc., Office Depot and Staples, ranked No. 3 in ecommerce sales by Internet Retailer. At Ross Stores, as president and chief operating officer, Peters drove continuous revenue growth, increasing worldwide sales in excess of $4 billion over five years. During his tenure, Peters was responsible for all operational departments including stores, technology, human resources, legal, finance, planning, distribution and logistics.

"We are laser-focused on driving revenue through world-class omni-screen shopping experiences built to monetize entertainment content," said Mike Fitzsimmons, Delivery Agent CEO. "The addition of Jim to our team -- a well-respected leader with a wealth of commerce expertise -- will enable us to accelerate our growth and maintain our strategic focus."

"As a Delivery Agent board member, it was evident that the company's strategic priorities aligned with my expertise, and the company's vision aligned with my passion for content and commerce," said Peters. "I am thrilled to join the company in an operating capacity as president and chief operating officer."

Delivery Agent is the market leader in turning viewers into revenue generating customers for the world's largest brands and media companies. Delivery Agent's proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at and @deliveryagent.

Contact Information

    Stacey Paris-Bechtel
    Breakaway Communications for Delivery Agent
    (585) 794-6106