SOURCE: Delivery Agent

Delivery Agent

July 06, 2015 13:09 ET

Delivery Agent Brings Omni-Screen Commerce to Discovery Channel's Shark Week Event

Discovery Channel Looks to Delivery Agent to Make Most Popular Programming Event Shoppable via Twitter, TV and Other Connected Devices

SAN FRANCISCO, CA--(Marketwired - Jul 6, 2015) -  Delivery Agent, Inc., the market leader in turning audiences into customers for the world's leading global brands, today announced an omni-screen commerce campaign to shop-enable Shark Week, the highly anticipated blockbuster summer programming event that returns to long-standing partner Discovery Channel's lineup the week of July 5. 

As part of the Shark Week omni-screen commerce campaign, Delivery Agent will activate Twitter "Buy Now" commerce, an initiative the two companies are starting to roll out to Delivery Agent's roster of media and entertainment partners. Shark Week's more than 256,000 Twitter followers will be able to buy directly from their Twitter feed for the first time in Shark Week history. A new Twitter offer will be available daily with exclusive deals on Shark Week related product from apparel to accessories.

Simultaneously, viewers watching on Samsung connected TVs can trigger a shopping experience on the television when they see an interactive overlay appear adjacent to Shark Week programming. The shopping experience, which starts on the television, can be completed on a mobile device by simply entering a mobile phone number into the television overlay. This action sends a web-based shopping link from the television to a mobile device which the viewer can then easily use to shop and purchase Shark Week related products. This is the second year in a row Delivery Agent has shop-enabled Shark Week on Samsung connected televisions. Last year's Shark Week television commerce campaign yielded a 2% engagement rate, with 91% of viewers who forwarded a shopping link to their mobile device clicking through to the official Shark Week online store. 

"Shark Week, which shows no signs of slowing down, has become a multimedia phenomenon. Fans are watching and engaging with the show through a multitude of platforms and devices," said Christine Wacker, director of commerce partnerships and consumer products, Discovery Channel. "As we developed our e-commerce strategy, it was only natural for us to bring the brand directly to our fans and allow them to activate through all of Delivery Agent's commerce enabled consumer touch points -- from social to mobile to television."

"The team at Discovery has always been forward thinking as evidenced by their early insight into the value of combining commerce capabilities with TV programming," said Mike Fitzsimmons, Delivery Agent CEO. "Our integration with leading social, mobile and television platforms provides Discovery with an omni-screen commerce experience that aligns with where and how their fans are engaging with content."

About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world's largest brands and media companies. Delivery Agent's proprietary commerce technology allows fans to engage with and transact directly from media -- music, advertisements and television -- via personal computer, mobile device or directly through the television. At the same time, Delivery Agent's data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at and @deliveryagent.

Contact Information

  • Media Contact:
    Stacey Paris-Bechtel
    Breakaway Communications for Delivery Agent