SOURCE: Delivery Agent

Delivery Agent

June 09, 2015 08:01 ET

Delivery Agent Partners With Sony Music to Activate "Buy Now" Commerce Campaigns for Fifth Harmony

SAN FRANCISCO, CA--(Marketwired - Jun 9, 2015) - Delivery Agent, Inc., the market leader in turning audiences into customers for the world's leading global brands, today announced the launch of a Twitter commerce campaign for the band Fifth Harmony, in conjunction with their performance at the Licensing Industry Merchandisers' Association (LIMA) Licensing Expo show in Las Vegas on June 9.

"The group, and the members individually, have enormous social reach that the Delivery Agent platform allows them to tap into," said Mat Vlasic, Vice President, Sony Music Global Consumer Products and Artist Merchandise. "They are able to engage with fans and offer them something unique and relevant tied to their events."

Delivery Agent has been working with Twitter on the "Buy Now" button roll out and testing since the company announced its plans to add commerce to its platform in September, 2014. Most recently, Delivery Agent launched Twitter "Buy Now" campaigns for Mariah Carey, Meghan Trainor and Maroon 5. Each artist tweeted a special shoppable offer timed to their appearance at the Billboard Music Awards. Enabling Twitter commerce campaigns is part of the end-to-end solution provided by Delivery Agent to its media, entertainment and brand partners to help them monetize their audiences.

Delivery Agent first enabled Twitter commerce for Fifth Harmony during the band's appearance at the Kids' Choice Awards. The group's members tweeted special music and merchandise offers fans could access directly through the buy button on Twitter during the show. Each member tweeted offers in their own voice, with the band's handle re-tweeting and amplifying the social effect.

"Fifth Harmony certainly understands the power of connecting with an audience directly, through social media," said Mike Fitzsimmons, Delivery Agent CEO. "The group continues to tap into the spirit of direct connection with fans through thoughtful amplification during their events."

Delivery Agent will have additional presence at the Licensing Expo show with the company's CEO, Mike Fitzsimmons, joining the executive keynote panel, "The Future of Retail," at 8:00 a.m. PT on Tuesday, June 9 at the Mandalay Bay Convention Center.

Other Fifth Harmony appearances:

  • Mandalay Bay Convention Center, Sony Music booth #T197, June 9 at 12:00 PM PT.
  • The Summer Reflections Tour kicking off July 15. Full tour schedule on the band's site.

About Delivery Agent, Inc.
Delivery Agent is the market leader in turning TV audiences into revenue generating customers for the world's largest brands and media companies. Delivery Agent's proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.

Contact Information

  • Media Contact:
    Stacey Paris-Bechtel
    Breakaway Communications for Delivery Agent
    sparis@breakawaycom.com
    585-794-6106