SOURCE: Delivery Agent

Delivery Agent

February 26, 2015 09:10 ET

Delivery Agent Powers Toyota's "One Bold Choice Leads to Another" T-Commerce Campaign

Toyota Becomes First Automaker to Launch Campaign That Changes the Paradigm of Television Advertising

SAN FRANCISCO, CA--(Marketwired - Feb 26, 2015) - Delivery Agent, Inc., the market leader in turning audiences into customers for the world's leading global brands, today announced a partnership with Toyota (NASDAQ: TM), the world's top automaker, to power the new 2015 Camry advanced television advertising campaign -- "One Bold Choice Leads to Another." The campaign enables viewers of the Camry ad to simultaneously watch and access additional product information, all initiated through their remote control and Delivery Agent's ShopTV® platform.

Engagement with the ad takes place through an interactive menu that's triggered to appear when the ad runs. Using the television remote control, viewers can browse Camry features on screen or opt to have more information sent to their mobile device. In addition to engaging directly with the commercial through Delivery Agent's ShopTV platform, consumers will have access to Delivery Agent's ShopTV app installed on millions of connected devices from Samsung, LG and Roku. The ShopTV app provides 24/7 access to a remote control-powered experience allowing for the exploration of the Camry's design, technology and performance.

"At Toyota, our innovative spirit extends through not only our products but also how we push the envelope to connect with our customers," said Dionne Colvin-Lovely, Director, Traditional & Digital Media, Toyota Motor Sales, U.S.A., Inc. "By working with Delivery Agent, we can give our customers an interactive way to learn more about the bold new Camry while they are watching our television commercials, strengthening a relationship with them through an exciting new format. We're proud to be the first automaker to take this bold step."

"Our mission is to enhance the way television and online audiences interact with content and brands, and how brands think about engaging with consumers," said Mike Fitzsimmons, Delivery Agent CEO. "Our platform helps shift the dynamic of television from a passive medium to an interactive medium, enabling a brand, like Toyota, to engage with consumers beyond the 30-second spot."

"The advertising industry has evolved so much in the digital age, and now we're seeing another industry shift," said Janet Waters, Media Director, Saatchi & Saatchi LA, Toyota's advertising agency of record. "At Saatchi LA, we dream big and work hard to change the way our client's businesses, brands and reputations are perceived. In working with Toyota and Delivery Agent, we're continuing to embrace the power of connected devices in this new and exciting era of advertising."

About Toyota
Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands. Over the past 50 years, Toyota has built more than 25 million cars and trucks in North America, where it operates 14 manufacturing plants and directly employs more than 40,000 people. The company's 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 -- and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit www.toyotanewsroom.com.

About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue generating customers for the world's largest brands and media companies. Delivery Agent's proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.

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