SOURCE: Delivery Agent

Delivery Agent

June 16, 2015 08:37 ET

Delivery Agent and Twitter Partner for "Buy Now" Commerce Campaign to Kick Off Janet Jackson's Unbreakable World Tour and Album

Partnership Reflects the Growing Trend of Enabling Social Media for Commerce

SAN FRANCISCO, CA--(Marketwired - Jun 16, 2015) - Delivery Agent, Inc., the market leader in turning audiences into customers for the world's leading global brands, today announced a partnership with Twitter to commerce-enable the announcement of Janet Jackson's world tour and new album. With more than three million Twitter followers, and a fan-base that's anxious for her return, six-time Grammy winner Janet Jackson officially used Twitter to announce the pre-sale of tickets to her Unbreakable World Tour and the pre-order of her new album; and, with Delivery Agent's digital commerce platform, Twitter users have the opportunity to pre-order Jackson's new album and purchase pre-sale tickets for the Unbreakable World Tour directly within a Tweet.

The partnership between Delivery Agent and Twitter, and the resulting marketing strategy executed for the launch of Janet Jackson's Unbreakable World Tour and album, reflects the importance of the social media channel as a transactional channel. Fans now have an easy and secure way to immediately engage and purchase from a Tweet. The campaign, which initially builds momentum with a targeted audience, through social media, will be amplified through other digital marketing channels, including janetjackson.com.

"Delivery Agent is built for monetizing pop-culture moments created by our clients, from artists to entertainment properties to brands," said Mike Fitzsimmons, Delivery Agent CEO. "We're thrilled to be partnering with Janet Jackson and Twitter to enable digital commerce around her tour #JANETunbreakable."

Janet Jackson announced the pre-sale of her tour and the pre-order of her album exclusively on Twitter at 6:45 am ET, on Monday, June 15. Janet Jackson's first Tweet announced the tour, followed by a second Tweet with a "Buy Now" offer powered by Delivery Agent. Fans that engaged with the "Buy Now" Tweet had the opportunity to pre-order the new album, and exclusive tour t-shirt, qualifying them to receive a code good for early access to tickets through Ticketmaster, June 15-19. Following the exclusive Twitter announcement and offer, fans had access to pre-order Janet Jackson's new album, as well as other related merchandise, through the official pre-order store on janetjackson.com, also powered by Delivery Agent. Fans that purchase product through the official store are eligible to purchase tickets to the tour during the pre-sale window.

About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world's largest brands and media companies. Delivery Agent's proprietary commerce technology allows fans to engage with and transact directly from media -- music, advertisements and television -- via personal computer, mobile device or directly through the television. At the same time, Delivery Agent's data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.

Contact Information

  • Media Contact:
    Stacey Paris-Bechtel
    Breakaway Communications for Delivery Agent
    sparis@breakawaycom.com
    585-794-6106