Lieferheld GmbH



February 28, 2012 05:44 ET

Delivery Hero Expands: Acquires Market Leader in Germany and backs hungryhouse in the UK

BERLIN--(Marketwire - Feb 28, 2012) -

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Delivery Hero, the global network for online food ordering continues its rapid growth with a controlling interest in Lieferheld of Germany and a pivotal stake in hungryhouse of the UK. The rapid move has been financed by an additional round of funding, making Delivery Hero one of the best-funded companies in the online food ordering space.

Lieferheld (www.lieferheld.de) has been building a market leading and fast growing online food ordering platform for 18 months, and serves more than 5,200 restaurants in over 700 German cities. hungryhouse (www.hungryhouse.co.uk) has 4,500 restaurant partners covering the majority of the UK urban population.

'Partnering with Delivery Hero was an easy decision. It ticked so many boxes - their focus on great service aligns perfectly with our own values. They've also proven in Germany that they can scale faster than anyone else in this industry. That's great news for both our partner restaurants and community of customers, as we look to expand our market position here in the UK.' commented Tony Charles, COO hungryhouse.

The enlarged company is headed by Niklas Östberg (co-CEO) and Fabian Siegel (co- CEO) and employs more than 250 delivery heroes worldwide with headquarters in Berlin, Germany. The company is currently operating in Germany, Switzerland, Russia, Australia, Mexico and the UK, partnering with more than 12,000 restaurants worldwide. Delivery Hero is expecting 2012 market place revenue to exceed EUR 150MM while serving more than 3 million customers worldwide, making Delivery Hero one of the fastest growing companies in the online food ordering industry.

'The Lieferheld team has demonstrated rapid execution over the last 18 months in Germany. We are now looking forward to applying this experience in all the other markets that Delivery Hero operates in' says Fabian Siegel, co-CEO Delivery Hero, former Lieferheld.

Food ordering globally is estimated to be a EUR 75B industry, with most orders still placed by telephone. However more and more consumers discover the convenience of ordering food online every day. Instead of searching through paper menus, consumers simply enter their location and get a personalised directory of restaurants and takeaway services that deliver to them. Consumers benefit from transparent customer reviews, allowing the best delivery services to prosper. Consumers simply select their food online and choose to pay online or with cash on delivery. Industry experts claim that in the mid-term, most orders will be placed online, as has happened in other industries such as flight and hotel bookings.

'I am excited to join forces with the teams of Lieferheld and hungryhouse to build the global leader in online food ordering. The growth over the last 18 months has been breath-taking and we will now focus on consolidating the markets we are operating to ensure we play for market leadership in each of them', commented Niklas Östberg, co-CEO Delivery Hero.

About Delivery Hero

Delivery Hero - Building the global leader in online food ordering. Delivery Hero is a network of online food ordering sites around the world. The service shows consumers local restaurants and delivery services that deliver food (Pizza, Pasta, Sushi, Chinese and much more) and allows for easy and convenient order placement online or via various mobile Apps (iPhone, Android). The service is free to consumers. Participating restaurants and delivery services pay a commission fee for every order submitted via Delivery Hero.

Markus Fuhrman, Niklas Östberg and Team Europe, founded Delivery Hero in 2011. Investors in the company include Kite Ventures, e-Tengelmann, Holtzbrinck Ventures and Point Nine Capital. The company is headquartered in Berlin, Germany and employs more than 250 delivery heroes globally. Company is serving more than 12,000 restaurants world wide in markets including Germany, UK, Russia, Switzerland, Mexico and Australia.

About hungryhouse

hungryhouse's mission is to become UKs most trusted resource for the takeaway industry. More than a just a restaurant directory - it's a convenient and transparent way to find a restaurant, read reviews and order a delivery. The business exists to help restaurateurs keep up with the increasing technological needs of their customers - one example being the 4-star rated hungryhouse mobile phone app, which gives customers a comfortable way to carry thousands of menus in their pocket!

Launched in February 2006, the plucky startup originally found fame when the founders shook hands on a deal with Duncan Bannatyne and James Caan in the Dragons' Den (Video here: http://www.youtube.com/watch?v=Ev4zZ_gbF-c). Having since grown to list over 4,500 delivery services nationwide, the service has been recognised with many awards in the UK - including being named "Online business of the year" by Nectar in 2011.

About Lieferheld

Lieferheld is a market leading online food ordering platform in Germany, that is providing its service in more than 700 cities serving over 5,200 restaurants. Lieferheld was founded by Markus Fuhrmann, Nikita Fahrenholz , Claude Ritter and Team Europe in 2010. Operating out of Berlin, the company quickly established itself as a leading German brand in online food ordering. Lieferheld became part of Delivery Hero in February 2012.


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Source: Lieferheld GmbH via Thomson Reuters ONE

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Contact Information


  • PRESS CONTACT
    Dr. Andreas Seifert
    Delivery Hero Holding GmbH
    Email Contact
    Mohrenstr. 60, D-10117
    Berlin