SOURCE: Delivra

Delivra

March 04, 2010 06:06 ET

Delivra Integrates Email Marketing With Cantaloupe's VideoHere™ Online Video Management System

Delivra Is First Email Provider to Offer Integrated Video Tracking, Which Measures Viewer Impressions, Starts and Finishes

INDIANAPOLIS, IN--(Marketwire - March 4, 2010) -  Delivra (http://www.delivra.com), one of the original email software and services providers, today announced that it has integrated Cantaloupe.tv's new VideoHere™ online video platform with its own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.

VideoHere joins other video solutions in Delivra's suite of email marketing solutions but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. "VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system -- starting at just $50 a month -- is easy to use, feature rich, and provides insight into the success of each video."

The integration with VideoHere enables Delivra's clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer's custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs.

"Studies show that video email campaigns increase click-through rates by two to three times, shortening the sales cycle and increasing revenues," said Stacy Billanti, president of Cantaloupe.tv. "In addition, with VideoHere a marketer is able to enhance their online search efforts and increase their social media footprint using online video."

For more information about Delivra's video integrations, please go to http://www.delivra.com/.

About Delivra
Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes and in all major industries. Clients include Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is a privately held company headquartered in Indianapolis. For more information, visit www.delivra.com.

About Cantaloupe.TV, LLC
Cantaloupe.TV offers a comprehensive solution for marketing with online video. The Cantaloupe video team specializes in producing authentic web video stories for one-to-one marketing and has sent video crews across the globe helping their clients tell their stories. Cantaloupe also provides online video management platforms, Backlight and VideoHere, which are easy-to-use and powerful tools allowing marketers to integrate video into email marketing, websites, blogs, and social media. Founded in 2005, Cantaloupe.TV is a privately held company with headquarters in Indianapolis, IN. Cantaloupe services a broad set of industries globally. To learn more, visit www.videohere.com.

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