SOURCE: Delivra

Delivra announces integration with TabSite

January 11, 2011 06:02 ET

Delivra Partners With Adobe® to Provide Users Stronger Online Marketing

INDIANAPOLIS, IN--(Marketwire - January 11, 2011) - Delivra (http://www.delivra.com), one of the original email service providers (ESP), announced its integration with Adobe SiteCatalyst®, Powered by Omniture®. The integration enables marketers to send email messages to specific list segments based on the online activity of customers. By tying email marketing and web analytics together, marketers can optimize conversion of online transactions and increase revenue.

"The integration of Delivra and Adobe automatically merges email and analytics data and is providing additional insight to help us understand how our email recipients utilize our website and how our email affects other sources of web traffic," said Rob Schmalz, of Central Restaurant Products. "I am equally impressed with the ability to create custom segments within Adobe SiteCatalyst that trigger timely and relevant emails in Delivra to target specific behaviors."

Delivra customers who subscribe to Adobe SiteCatalyst can personalize email campaigns based on activity, interests and visits to the website. Omniture enables marketers to identify members with specific click-through activity from email campaigns to landing pages, then pass that information back to Delivra for enhanced campaign reporting and remarketing efforts. 

"Delivra's Omniture integration provides marketers the gateway to take marketing to the next level," said Neil Berman, president and CEO of Delivra. "Driving engagement is key to conversion, and the more a marketer knows about a customer, the more relevant email becomes."

About Delivra
Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes representing all major industries including Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is privately held and is headquartered in Indianapolis. For more information, visit www.delivra.com.

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