SOURCE: Delivra

Delivra announces enhanced reports

October 19, 2010 05:15 ET

Delivra Unveils Enhanced Reports; PDF Export Feature Simplifies Management Sharing

INDIANAPOLIS, IN--(Marketwire - October 19, 2010) -  Delivra (www.delivra.com), one of the original email service providers (ESP), rolled out an all-new Reports function that delivers enhanced insight into campaigns and the ability to more easily share campaign results with management through PDF downloads of most reports.

Two new reports are available for Standard, Professional and Enterprise users: Mailing Compare and Click-through Heat Map. The Mailing Compare report allows users to easily compare various metrics of separate mailers. The Click-through Heat Map displays an email with interactive overlays of tracking information for links.

"Marketing efforts mean nothing without the numbers to back it up. The new tracking and analytic dashboard from Delivra makes it easy to track, adjust and ultimately improve your email marketing efforts. Delivra listened to their clients' needs, improved their product and now I can do the same," says Simon Andrews, marketing associate at Lushin & Associates, Inc., an Indianapolis-based Sandler sales training franchise.

Four additional new reports are available, including a Report Dashboard, Mailing Overview, Delivery Statistics and Tracking Statistics. These reports are available to all Delivra customers via the main Reports menu. Previous reports are still available via a URL.

Customers with a Professional or Enterprise license can export reports to a PDF document for easy sharing, except for the Click-through Heat Map, which is not suitable for export or printing.

In addition to enhanced reports, Delivra introduced a Mailing Calendar feature, which displays a one-month calendar view of all mailings that have been sent and are scheduled for distribution.

About Delivra
Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes and in all major industries including Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is privately held and is headquartered in Indianapolis. In 2010, Delivra was named an Indiana Company to Watch. For more information, visit www.delivra.com.

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