SOURCE: Delsey

DELSEY

February 19, 2015 09:55 ET

DELSEY Reveals Strategy of Style and Innovation

Making Travel Beautiful and Connections Seamless Propels This Iconic French Brand for Success in 2015

PARIS, FRANCE--(Marketwired - Feb 19, 2015) - DELSEY, www.delsey.com, the iconic French luggage brand known for blending timeless quality and audacious design, is positioned for success in 2015. Strategic alliances with Lancôme and Philippe Starck, sponsorship at the American Cinematique Awards, and the Pluggage prototype all underline the DELSEY commitment to Parisian style and innovation.

Lancôme selects DELSEY
With a common French heritage and a shared commitment to women's needs, a partnership between DELSEY and Lancôme is a natural extension for both brands. Lancôme has chosen DELSEY to be part of their Lancôme Elite Rewards program (#LancomeElite) at Lancôme-USA.com. This new program allows members to earn points every time they shop, connect and share, both in stores and online. And now members of this program have access to three DELSEY collections as exclusive rewards.

The American Cinematheque Awards
Recognized for French style and design, DELSEY CHATELET earned accolades from Hollywood's finest! DELSEY supported this film event by offering their latest romantic collection, DELSEY CHATELET, as celebrity gift bags. With an Innovation Award winning brake system on the vintage-inspired case, as well as four silent-running spinner wheels to allow smooth maneuverability, DELSEY CHATELET makes travel beautiful and efficient. Celebrities including Matthew McConaughey, Reese Witherspoon, Jennifer Garner, Jessica Chastain, Jimmy Kimmel, Anne Hathaway and Kate Hudson took the time to sign a DELSEY CHATELET which was then auctioned on www.charitybuzz.com.

Pluggage: DELSEY's new IoT Prototype
After two years of research and development, DELSEY has just revealed its first Internet of Things concept bag: Pluggage. This connected luggage is dedicated to making travel seamless and includes auto weight, instant battery reload, on-board detection, inside lighting, flight information, fingerprint ID, lock verification, weather forecast, inside speaker and trip information. Through the dedicated website www.delseypluggage.com, travelers are invited to vote for their favorite feature.

Philippe Starck and DELSEY STARCKTRIP
In association with Philippe Starck, renowned French creator, designer and architect, DELSEY is reinventing the world of travel with the launch of STARCKTRIP, a new collection of luggage conceived on a single concept: intelligence in motion. Bold, original and innovative, leaving the fickle constraints of fashion behind to embrace timelessness. This powerful series is one of Philippe Starck's most intriguing creations. Its unique look, authenticity and style make it the obvious choice for today's seasoned traveler. With this new line of luggage, DELSEY taps into each traveler's free spirit, essential for the realization of their own journey through the world they live in.

Follow DELSEY at delsey.com

About DELSEY: An iconic brand, DELSEY is a French company and a creator of baggage since 1946. For more than 65 years DELSEY has offered consumers cases which bring together quality and audacious design. DELSEY creates ingenious baggage designed to accompany travelers wherever they go and to adapt to all types of journey, both professional and personal. With a strong know-how, the brand is behind numerous innovations recognized by important prizes in the design world. DELSEY combines style and functionality to create products that reflect the personality of each consumer. Today DELSEY is present in all 5 continents and in more than 110 countries. A DELSEY bag is sold every 10 seconds. 

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