SOURCE: Delta Blues Iced Tea Company

September 12, 2007 14:53 ET

Delta Blues Iced Tea Company Packs More Punch in the South

ATLANTA, GA--(Marketwire - September 12, 2007) - Delta Blues Iced Tea Company, the first to manufacture the tea punch category, announced a new agreement with Global Specialty Foods, Inc., of Atlanta, Georgia, a specialty food brokerage and distribution company.

The agreement increases the distribution of Delta Blues Iced Tea Punch in Whole Foods stores throughout the southeastern U.S. and other specialty retailers across the country. Global Specialty Foods, founded by CEO, John Magnuson in 1989 has helped to launch many specialty foods, such as Rising Sun Farms Tortas and B.R. Cohn Olive Oils and Vinegars. Products represented by Global are unique to the market and, in many cases, offer retailers opportunities to introduce new categories.

"Delta Blues Iced Tea Punch broadens our successful product portfolio of teas, by adding a totally new category," said Magnuson. "Beverage trends are now more regionalized as well as diverse. Consumers have options like never before, and they want more choices," added Magnuson.

Leslie Bass, owner/president, Delta Blues Tea Company, echoes Magnuson's comments. "We're a southern company with a decidedly southern beverage," said Bass. "People who are from the south are familiar with tea punch and know that it's time-consuming to make. Now they're glad to find it ready-to-drink (RTD)," she said.

Global's distribution network is ideal for Bass's products. As our company grows, Global fits our product positioning. Bass is preparing to introduce a new tea punch flavor this fall that is representative of the bayous in the South. Accentuating her native Tennessee draw, Bass speculated, "Before long, the Yankees are gonna start kickin' back sippin' tea punch." For more information about Delta Blues Iced Tea Company, visit www.deltabluesicedtea.com. To inquire about stocking Delta Blues Iced Tea products, contact John Magnuson, info@globalspecialtyfoods.com.

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