SOURCE: Delucchi Plus; Blue Bug Digital

Delucchi Plus; Blue Bug Digital

November 22, 2011 11:29 ET

Delucchi+ and Blue Bug Digital Named Agency of Record for the Residences at W Atlanta - Downtown

WASHINGTON, DC--(Marketwire - Nov 22, 2011) - Delucchi Plus, a strategic marketing communications firm and Blue Bug Digital, an innovative digital marketing firm, today announced that the companies are the agency of record for The Residences at W Atlanta - Downtown.

Working in partnership with The Marketing Directors, an industry leader in marketing and sales solutions, Delucchi Plus and Blue Bug Digital recently launched a comprehensive communication campaign for The Residences at W Atlanta - Downtown. The campaign was designed to increase brand awareness in the market and reintroduce the property as the premier residential community in downtown Atlanta. The traditional communications strategies include a complete refresh of branded collateral materials, interior and exterior signage, property brochures, and print B2C and B2B advertising.

Additionally, a fully integrated digital approach was leveraged to position The Residences at W Atlanta - Downtown in the online environment. Digital marketing elements include a refreshed website, online banner ads, social media marketing, multi-media and video production, pay-per-click advertising and search engine optimization.

"We are excited to be working together with The Marketing Directors to make The Residences at W Atlanta - Downtown synonymous with luxury living and to bring to life the experience that only a property of this caliber can deliver," said Christine Delucchi, Owner, Delucchi Plus and Blue Bug Digital. "We are confident that our collaboration, creative work, and integrated digital approach will create and sustain the sales results and marketing objectives that are desired for the property."

About The Residences at W Atlanta - Downtown: The Residences at W Atlanta - Downtown feature true modern design one-, two- and three-bedroom homes, along with six highly-appointed penthouses. Pricing starts from $199,900 and average $490,000 for unfurnished residences. Each stylish residence offers floor-to-ceiling windows, private balconies and the highest-quality Gaggenau® European fixtures and Alno® cabinetry. Residents enjoy all the amenities and services at W Atlanta - Downtown including WET® heated pool, Sweat Fitness® center, preferred pricing at Bliss® Spa, preferred reservations at the bistro/American steakhouse, BLT Steak® and other exclusive owner benefits. For more information, visit or follow The Residences at W Atlanta - Downtown on Facebook and Twitter.

About The Marketing Directors: The Marketing Directors, LLC was founded in 2007 by David Tufts. He and Adrienne Albert, Marketing Directors, Inc.'s Chief Executive Officer collaborated to create a team of the most highly experienced real estate professionals in the Southeast to service developers specializing in high density residential sales and repositioning marketing strategies. With over 30 years of experience, The Marketing Directors, LLC, represents real estate clients and developers throughout Atlanta; Houston; Daytona, Orlando, Tampa and St. Petersburg, Fla.; Chapel Hill, N.C.; Huntsville, Ala.; Jackson, Miss., and Memphis and Nashville, Tenn. The Southeast offices are headquartered in the Four Seasons Tower at 75 14th Street, Atlanta, Ga., and 121 South Orange Avenue, Suite 1500 in Orlando, Fla. For more information, visit or follow The Marketing Directors on Facebook.

About Delucchi+: Delucchi+ is a full-service strategic marketing communications firm that has over 20 years experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. Services include branding, advertising, new media, market research, and public relations. Follow Delucchi+ on LinkedIn, Facebook and Twitter.

About Blue Bug Digital: Blue Bug Digital is an Internet communications firm providing a broad range of digital public relations and Internet marketing services. Services include strategy, social marketing, Internet marketing, email marketing, digital public relations & reputation management, website design & development, emerging technologies, and reporting & analytics. Follow Blue Bug Digital on LinkedIn, Facebook and Twitter.

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