SOURCE: Delucchi Plus

Delucchi Plus

September 30, 2010 10:51 ET

Delucchi+ Recruits Vice President, Client Services

Shay Carson Onorio Joins Washington, D.C. Marketing Firm

WASHINGTON, DC--(Marketwire - September 30, 2010) -  Christine L. Delucchi, President of Delucchi+ (, an innovative, full-service, strategic marketing communications firm located in Washington, D.C., announced today that Shay Carson Onorio has joined the agency as its new Vice President, Client Services. In this role, Shay will oversee the Delucchi+ and Blue Bug Digital client service teams, account service process, strategic direction, and development of both staff and client relationships.

Shay brings over 12 years of marketing and advertising agency management experience to Delucchi+ with a solid track record in developing integrated marketing communications programs for clients in a vast array of industries including commercial and residential real estate, sports and entertainment, travel and tourism, hospitality, technology, higher education, automotive and retail. Shay's areas of expertise include strategic research, planning and implementation, account management, client relations, traditional marketing, internet marketing and public relations.

Prior to joining Delucchi+, Shay was the Director of Marketing for Hawks Cay Resort & Marina, a 60 acre, 4-diamond resort located in the Florida Keys. In this role, Shay was in charge of brand development, marketing initiatives and public relations activities to include advertising messaging, guest communication, the completion of a $500K experiential website, and the oversight of press trips and ongoing communication with national media. Before joining Hawks Cay Resort & Marina, Shay was the Director of Account Services for Williams Whittle located in Alexandria, Virginia. In this position, Shay managed the NVR account by leading a staff 7 and overseeing 35+ divisions with 55+ day-to-day contacts for Ryan Homes along the East Coast from New York to South Carolina. Additionally, she managed both national and regional marketing programs that included research, strategic planning, creative development, media planning and buying and budget and timeline management. Shay's account experience includes NVR, Inc. (Ryan Homes, NVHomes and Fox Ridge Homes), Natelli Communities, Beazer Homes, American Service Center (Mercedes Benz), Chesapeake Bagel Bakery, WTOP, Gaylord Hotels, Five Guys Restaurants, and multiple planned communities and condominium projects in the Metropolitan D.C. region.

"I have known Shay professionally for over 10 years and am extremely excited to have her join the team," stated Christine Delucchi. "I am quite confident she will be a welcomed asset to both our internal teams and our clients, and make a significant contribution to both the short and the long term growth of the agency." Christine continued, "With agency growth over 20% already in 2010, it was time to make this investment and continue initiatives to diversify our client base, manage and grow the client service teams, attract high-caliber talent, and develop stronger agency process that ultimately results in better service and enhanced relationships with our clients."

Shay is a Virginia resident and holds dual Bachelor's degrees in Media Studies with Advertising concentration and Speech Communication with Public Relations concentration from Radford University.

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years' experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information about Delucchi+, go to or contact Annette J. Picon, Media | Research Director, at 202.248.5852.

Contact Information