SOURCE: Ecount

June 05, 2007 09:00 ET

Delve Digs Ecount's Prepaid Loyalty Incentives

Market Research Firm Leverages Ecount Prepaid Solution to Drive Business

CONSHOHOCKEN, PA--(Marketwire - June 5, 2007) - Ecount (www.ecount.com), a Citi company, today announced that Delve, a leader in data collection for market research, has achieved marked success leveraging Ecount's Prepaid Loyalty Incentives. Delve utilizes the Ecount incentive to reward their network of more than 1,500 moderators for a job well done.

"Our moderator clients are core to our business, facilitating focus groups across the country," stated Tim Sauer, President and CEO of Delve. "It is critical for us to maintain a satisfied and recurring base of moderators. Working with Ecount, we have been able to provide a great incentive that our moderators truly love -- in fact we have seen a significant uptake in our repeat business since starting this program."

Delve moderators are part of the "White Glove Attention" program, a support and reward plan designed to cater to the needs of Delve's moderator clients. The Ecount Loyalty Incentive enables Delve to deliver the reward that is key to the success of this program.

The Ecount Loyalty Incentive Solution provides companies with a fully branded prepaid program, including card, website, collateral and more. Ecount prepaid cards are good everywhere Visa® or MasterCard® debit cards are accepted and can be used for one-time or ongoing payments. Ecount incentives are available in plastic and virtual form. Unlike checks and gift cards, Ecount clients can send one card, and continuously and immediately add funds to that card. And, with Ecount's email and text message alerts, and cardholder websites -- each payment is fully communicated to the cardholder.

"Previously, we used a gift card for our reward program," continued Sauer. "The administrative burden of having to constantly reissue cards and track them manually was cumbersome. With Ecount, we simply send them a file of our program participants -- and they take care of the rest. Also, the support they provide our program and cardholders is terrific."

"Ecount provides companies like Delve with a terrific alternative to checks or gift cards," stated Matt Gillin, CEO of Ecount. "We are able to deliver a tangible reward, with a whole communication package surrounding it -- this delivers a total experience that really provides impact and top-of-mind presence for our clients."

About Ecount

Ecount, a Citi company, provides customized prepaid programs for corporations looking for a simple, convenient and cost effective way to deliver payments. Leveraging Citi's extensive payment platform and Ecount's experience and proprietary prepaid technology, corporations have access to an unmatched solution that enables comprehensive communication and unique brand extension, coupled with more immediate, economical payment delivery. With solutions ranging from incentives to compensation to specialized rewards, Ecount programs empower corporations looking to influence and motivate consumers, employees and partners. Over 1,200 leading corporations, including more than one third of the Fortune 100, rely on Ecount's prepaid solutions to gain a strategic market advantage. For more information, please visit ecount.com.

About Delve

Delve exists to help its clients better understand tomorrow's markets. Through its exceptional qualitative and quantitative data collection solutions for market research it provides dynamic environments for insightful dialogues between marketers and their customers. Through face-to-face, voice-to-voice and technological settings Delve delivers more creative ways of connecting marketers to their customers, ways that yield critical insights into tomorrow's market place. Delve operates eleven focus group and testing centers throughout the United States providing a Delightful & Amazing research experience for moderators, researchers, marketers, and participants. For more information please visit www.delve.com or call 800-325-3338.

Contact Information

  • Press Contact:
    Theresa Wabler
    Senior Vice President, Marketing Manager
    Ecount, a Citi company
    o. 610.941.4600, Ext. 169
    Email Contact
    www.ecount.com