SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

November 17, 2010 10:16 ET

Delverde Pasta Leverages Mobile In-Store Marketing Campaign to Re-Engage Customers

Augme AD LIFE™ Mobile Platform Central to Delverde's Northeast Marketing Initiative

NEW YORK, NY--(Marketwire - November 17, 2010) - Augme Technologies, Inc. (OTCBB: AUGT), provider of the only end-to-end mobile marketing platform, today announced that it has commenced a mobile marketing campaign as part of a broad effort to re-launch Delverde Pasta, a premium Italian pasta, in the U.S. market. The first stage of the mobile campaign will engage consumers at popular D'Agostino stores throughout New York providing convenient access to recipes that assist customers with their entertaining needs.

One of the world's best pastas, Delverde is experiencing a resurgence and mounting a broad marketing effort in the Northeastern United States. While the majority of initiatives will be introduced in 2011, Delverde will benefit from an initial mobile marketing program in the fourth quarter of 2010, which is being executed by their U.S. agency Harvey and Daughters.

"Augme's AD LIFE™ mobile platform provides Delverde an opportunity to effectively communicate and interact with its customers when they are most attuned to the product," observed David Apple, Chief Marketing Officer of Augme Technologies, Inc. "We are excited to launch this relationship by creating a mobile strategy that adds value to the customer experience while impacting Delverde's ROI."

Beginning this week, QR codes (two-dimensional codes readable by smartphones) and SMS keywords will be accessible on in-store shelf talkers in 18 D'Agostino stores in New York. Consumers can text one of the keywords -- "SHARE" or "SAVOR" -- to 30333 or scan one of the 2D Barcodes to access the user-friendly mobile destination. Once connected, consumers will be immersed in Delverde recipes and wine pairings that cater to their specific entertaining needs, including casual, formal, romantic, healthy, truly Italian or outdoor dining.

"Mobile is very important to our customers, which makes it a priority for us," said Cristobal Prat-Gay, Delverde Managing Director in the USA. "We are excited to work with Augme Technologies to execute a mobile strategy that enhances the shopping experience in an exciting manner and should positively impact product sales, while building customer loyalty to the Delverde brand."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

About Delverde

Located in Fara San Martino, Abruzzo, Italy, Delverde Industrie Alimentari S.p.a is doing business since 1967 and exporting its premium artisan pasta range to more than 50 countries.

Acquired in 2009 by Molinos Rio de la Plata S.A (www.molinos.com.ar) is under new management and remains with the same premium quality and unique portfolio as ever.

In the US is available at Stop & Shop, King's, Shaw's, Dagostino's, Ralph's, Bristol Farms, to name a few.

For more information visit www.delverde.com.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    For Augme Technologies, Inc.

    Investor Relations Contact:
    RJ Falkner & Company, Inc.
    Investor Relations Counsel
    (830) 693-4400
    info@rjfalkner.com or ir@augme.com

    Public Relations Contact:
    Rachel Carr
    SVP
    DKC Public Relations
    (212) 981-5253
    rachel_carr@dkcnews.com