Blackbay

February 08, 2010 10:00 ET

Demand for Blackbay Solutions Drives Expansion to North America

Blackbay to deliver Enterprise Mobility Solutions Starting at US$1 per User per Day

LONDON, UNITED KINGDOM--(Marketwire - Feb. 8, 2010) - North American market demand for Blackbay's proven software as a service (SaaS) enterprise mobility software solutions, which can be deployed for as little as US$1 per user per day, has led to the company establishing an operations presence in Ohio, USA.

"The decision to extend our UK, European and Asia Pacific operations into North America, initially within our key business sectors of Field Service and Supply Chain, was driven by our understanding of the importance of meeting the increasing requirement for our mobility solutions with a local presence," said Larry Klimczyk, CEO, Blackbay. "Additionally, Blackbay has a strong financial position which enables us to grasp this growth opportunity firmly with both hands."

"The North American interest in our products is a direct result of Blackbay's growing reputation as a leading global provider of robust enterprise mobility solutions that provide real-time visibility of information to and from the field. This delivers a competitive advantage in lowering costs and improving service," continued Klimczyk.

Interest in Blackbay is also driven by its ability to provide a SaaS offering, which enables its products to easily integrate with additional applications such as remote device management, satellite navigation, telematics, route and job scheduling etc.

The features and functionality of Blackbay's solutions are only one of the reasons why it has a proven track record of delivering enterprise solutions to blue chip organisations such as DHL, Royal Mail, Hermes, Dyson, and National Road and Motorists Association (NRMA). What differentiates Blackbay from its perceived competitors is how it has used its extensive industry knowledge and expertise to deliver robust highly scalable solutions.

"Blackbay has tailored its project management methodologies to exactly meet the unique requirements of individual enterprise mobility solutions. Our methodologies, combined with Blackbay's collaborative approach with our customers' project teams, allow us to ensure that we are able to help our customers to meet the objectives of their mobility solution as quickly and easily as possible," explained Klimczyk.

2009 was a turbulent year for the global economy but there are clear signs that worldwide markets are on the road to recovery. Aberdeen's latest field service survey** backs up Blackbay's view that 2010 is set to deliver an improved marketplace for enterprise mobility solution providers. It shows there is an increasing trend towards the deployment of customised solutions rather than mobility development platforms, which often require a higher initial outlay of capital.

"There is a significant amount of interest in the deployment of mobile solutions across the enterprise field service market and our recent research shows that Best-in-Class companies are more than two times as likely to have mobile field service applications in place," states Sumair Dutta, Senior Research Analyst at the Aberdeen Group. "In response to cost, customer satisfaction and productivity pressures, service organisations are not only looking to become more mobile with regards to the purchase of mobile tools, but also with the workflows and processes that can be enabled in the field on a mobile device. Solutions, such as the on-demand offering provided by Blackbay, present evaluating service organisations with an incredible opportunity to empower their field workers and drive needed improvements to productivity and profitability."

Crucially, Blackbay has strong relationships with leading rugged mobile device hardware manufacturers.

"Working closely with Blackbay we are able to ensure that its software integrates with our hardware to deliver proven feature rich solutions that meet the unique mobility needs of our customers. Our continuing relationship with Blackbay has helped us to gain additional market share and will help us to meet the increasing need for mobility solutions across all sectors in the North American marketplace," added Patrick J. Byrne, Intermec President and CEO.

"Blackbay has worked closely with leading market analysts and believes that its SaaS model, combined with the strength of its managed services, available from as little as US$1 per user per day, can help North American companies to invest in enterprise mobility technologies that will deliver significant return on investment," concluded Klimczyk.

**Aberdeen Group Field Service Survey June 2009 – Sumair Dutta, Senior Research Analyst

About Blackbay

Blackbay delivers real-time enterprise mobility solutions enabling service and productivity improvements to Supply Chain and Field Service operations. The company has significant experience in the enterprise mobility market delivering mobile data solutions for over 16 years to a growing list of premium clients. Its core activity is mobile software application development, offering organisations significant return on investment based upon reduced costs, increased sales and improved productivity and service levels.

Blackbay, who received funding from Albion Ventures (www.albion-ventures.co.uk) a leading UK venture capital provider, is a Microsoft Gold Partner with Mobility Competency and one of only a select group of organisations to sit on the global Microsoft Windows Mobile Advisory Council.

For more information visit: www.blackbay.com

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