SOURCE: FutureNow Group, Inc.

September 18, 2008 09:09 ET

Demand Is High: FutureNow's Intellectual Property Sells Out

FAIRFIELD, CT--(Marketwire - September 18, 2008) - FutureNow Group, Inc. (OTCBB: FUTR) ("FutureNow"), a recognized authority in online marketing optimization, announced today that one month after releasing its new book, it has sold out and is now being reprinted on a rush job. "Always Be Testing, The Complete Guide to Google's Website Optimizer" by Bryan Eisenberg, EVP and Co-Founder of FutureNow, and John Quarto-vonTivadar, the Chief Scientist, is a hot book. The market's enthusiastic reception of the book is evident both in sales and the tremendous buzz surrounding its launch.

Bryan Eisenberg said, "Wiley is moving to get more books out as soon as possible, however from our point of view, being sold out is awesome. It proves that demand is higher than expected and that the market is hungry for FutureNow's IP. The market now recognizes that the need to improve their online marketing extends beyond traffic generation." Bryan continued, "Google gave away only 500 books at the Search Engine Strategies conference and is planning to give away at least 1,000 more copies at the upcoming SMX conference and at the eMetrics Summit. Google has been a fantastic partner; they want their clients to have some of our IP. We look forward to the impact our books have on our business."

Scott Simmons, a new client of FutureNow's, summed it up best recently when he emailed Bryan Eisenberg saying, "Thought you might want to know that your writing paid off, we are making good progress with our web efforts and look forward to learning more." Scott was referring to FutureNow's previous New York Times and Wall Street Journal bestseller "Call To Action." His company subsequently became a client of FutureNow.

Susan Hutcheson, a reviewer of the book on Amazon.com said, "As someone who has spent some four decades in direct response advertising, I know the value of testing. Always Be Testing brings testing to the forefront where it belongs. And no one is better qualified to write the book than the Eisenberg's and the people at FutureNow."

Willem Knibbe, Senior Acquisitions Editor for Wiley/ Sybex said, "We knew Always Be Testing was going to be a hit, but we sure didn't expect it to fly off shelves so fast that we had to reprint in a month. The strong sales and interest throughout the industry is a testament to the authors' winning approach and the book's valuable contents."

About FutureNow Group, Inc.

FutureNow provides solutions, Persuasion Architecture®, based software and services that help businesses improve their online marketing efforts by increasing sales, leads, and subscriptions. FutureNow client successes in converting more online traffic into leads, subscriptions and sales have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Internet Retailer, Marketing Sherpa, ClickZ, Inc. Magazine and Forbes. For additional information go to www.futurenowinc.com.

Notice Regarding Forward-Looking Statements

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. There can be no assurance that such statements will prove to be accurate and actual results could differ materially. Factors that could cause results to differ materially include, but are not limited to, those factors disclosed under the heading "Risk Factors" in our documents filed with the Securities and Exchange Commission. The contents of this press release are presented as a general overview and do not purport to provide complete disclosure or analysis of all matters which may be relevant to an investment decision. Although the information is believed current, the information may be subject to change and the company does not expect, and assumes no obligation, to update or otherwise revise the information.

Contact Information

  • Contact:
    Investor Relations
    Jeffrey Eisenberg
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    718-560-3307