SOURCE: Datran Media

Datran Media

May 16, 2011 10:39 ET

Demand Media and Other Clients Report Significant ROI Utilizing StormPost's Real-Time A/B Split Testing Solution

Datran Media's Top Ranked Email Marketing Platform Adds Enhanced Features Including Automated Share-To-Social Optimization

NEW YORK, NY--(Marketwire - May 16, 2011) - Datran Media today announced an average 40 percent lift in opens and 106 percent lift in clicks across client campaigns leveraging the most recent version of its A/B split auto-optimization solution, a feature built in to the company's email marketing platform, StormPost. The latest version of StormPost's first-to-market A/B split solution allows marketers to achieve greater campaign optimization through the inclusion of automated share-to-social testing and optimization. The feature is in use by dozens of clients, including Demand Media and Vault.

StormPost's A/B split feature allows marketers to test multiple versions of various email creative aspects simultaneously. The highest performing creative elements, such as subject lines, images and from lines, are automatically chosen by the StormPost platform to optimize overall email marketing performance. The feature supports both univariate and multivariate testing.

The latest enhancement to StormPost's A/B split optimization allows marketers to define success criteria based on the number of shares or referred clicks from social sharing, such as through Facebook. This is ideal for marketers whose email goal is to encourage social sharing and enables them to test different incentives for customers to share email content across their social networks. StormPost automatically picks the best performing incentive.

According to Tony D'Anna, president of Datran Media's StormPost business, "StormPost clients are reporting stellar results, and the best performers are those who have embraced the enhanced A/B split tests. These marketers are utilizing the solution to create comprehensive strategies that tightly align campaigns and acquisition with the key performance indicators (KPIs) that drive their businesses."

"StormPost makes it easy for us to test different versions of email creative and copy simultaneously. Because StormPost automatically chooses the highest performing combinations, there is no lag time between testing and optimization," said Tara McCaffrey, vice president of marketing for Vault. "This has resulted in significant returns on our investment, and unique open and click rates have quickly increased across our campaigns."

"StormPost made it easy for us to integrate A/B split optimization into our email campaigns and start seeing the benefits immediately," said Sarah Metzger, content manager for Demand Media. "Because it's automated, it's simple to use, and StormPost provides the tools and the reporting to ensure performance is in line with our goals."

About StormPost
StormPost is a digital marketing platform that helps companies manage the customer lifecycle through the delivery of highly relevant messaging across multi-channel touch points, including email, social and mobile. With a full suite of features, including revolutionary audience reporting, StormPost offers brand marketers, retailers and media companies highly specialized capabilities for defining and engaging with their ideal customers. StormPost has been cited by customers and analysts for its flexible architecture and scalability and was named the 2009 Best Email Marketing Platform by the members of the Digital Publishing and Advertising Conference (DPAC).

About Datran Media
Datran Media is an award-winning technology and marketing company that leading brands, agencies and publishers depend on to discover, reach and retain their ideal audiences across all digital media channels. Datran Media's top-ranked solutions for digital audience measurement, advertising, CRM, commerce and monetization have allowed thousands of companies to execute unparalleled advertising and communications campaigns across social, mobile, the Web and email.

Copyright ©2011 Datran Media. All Rights Reserved. Datran Media and StormPost are trademarks or registered trademarks of Datran Media.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Datran Media
    (919) 833-9975 x. 7003
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