SOURCE: Drinks Americas Holdings, Ltd.

March 07, 2007 07:00 ET

Demand for Trump Super Premium Vodka Spurs Sales of Drinks Americas' Other Spirit Products

Trump Super Premium Vodka Now Available in Washington, D.C.

WILTON, CT -- (MARKET WIRE) -- March 7, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages associated with renowned icons, today announced that as orders and re-orders for Trump Super Premium Vodka continue to grow, distributors in various parts of the country have increased their orders for the Company's Willie Nelson's Old Whiskey River Bourbon and Damiana Liqueur.

Launched in October 2006, Trump Super Premium Vodka is already available in 28 states and duty-free shops in Canada. Product sales continue to expand from the recent launch in Washington, D.C., as well as re-orders in several markets, including Connecticut, New York, California, Massachusetts, Maryland, Pennsylvania, Illinois, Indiana and Florida. Trump Super Premium Vodka will be available to consumers nationwide within the next month.

Elyse Kudo, General Manager for Monument Fine Wines, Drinks America's distributor in Washington, D.C., stated, "Trump Super Premium Vodka fits the Monument Fine Wines philosophy to a 'T.' With Trump you have a supreme vodka produced in Holland of the highest quality, and brought to market by two brilliant entrepreneurial forces -- Donald Trump and Drinks Americas. To have sought out third generation master craftsman Jacques de Lat to craft the ethereal vodka, which is a five times distilled, selected wheat libation, is key. The vodka's smooth taste, coupled with the world-renowned artist and designer Milton Glaser who created the distinctive package, will without a doubt catapult this vodka to grace the bars and shelves of DC's finest establishments."

The Company sells Trump Super Premium Vodka in 750 ml, 1 liter, and 50 ml sizes, and has recently announced that it will soon introduce Trump Super Premium 24K, the same imported, high quality and flavorful vodka packaged with a gold label containing real 24 karat gold. The glistening 24K, with already 1,000 cases of pre-orders, is designed and targeted for the premium club and luxury account market.

With the Company's national rollout of its Trump Super Premium Vodka, the Company has experienced a substantial increase in orders for its Willie Nelson's Old Whiskey River Bourbon and its Mexican liqueur, Damiana. Increased orders for Old Whiskey River Bourbon have been placed by the Company's customers in Virginia, North Carolina, South Carolina, Washington, Oregon, Georgia, and Florida, and increased orders for Damiana have been received by the Company from its customers in Texas, Colorado, Wisconsin, California, Nevada, Washington, Oregon, and Illinois.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact