SOURCE: Demandbase


February 01, 2010 08:00 ET

Demandbase Grows Data Platform to Help Marketers Target and Convert Small and Medium-Sized Businesses Online

Infogroup Adds More Than 2 Million New Companies to Lead Gen Platform

SAN FRANCISCO, CA--(Marketwire - February 1, 2010) - Demandbase, Inc., a leading provider of B2B customer acquisition solutions, today announced the integration of Infogroup business information into the Demandbase lead generation platform. Infogroup joins leading providers in contributing its data toward the creation of Demandbase's best-in-class business contact records and marketing technology to help businesses achieve higher response rates and greater selling efficiency.

As the only technology company to successfully integrate the largest business databases in the world into a single platform, Demandbase leverages Infogroup data quality in the small and medium business (SMB) segment to join business contact information from sources including Jigsaw, Hoover's, Harte-Hanks, Dun & Bradstreet, LexisNexis, AccuData, Edgar and others. Today, the integrated data platform includes more than 8 million business contacts, all with valid email addresses, and is available on demand with powerful filtering and scoring functionality to improve the precision in list creation.

"Targeting the SMB market requires incredible attention to data quality; we researched many of the providers and selected Infogroup to meet our customers' expectations," said Chris Golec, CEO of Demandbase. "It's a great partnership. Infogroup provides a service of creating and maintaining data, and Demandbase provides technology to link the data with customer Web traffic to generate leads, marketing insights, and ultimately new selling opportunities."

The combination of the multi-sourced data platform with 100 million monthly Web visits from more than 2,000 businesses has provided Demandbase a unique advantage in enabling customers to identify and score Web traffic quality by relevancy to a target audience, traffic source, campaign, and online channel. Advanced techniques and a proprietary database that grows with each new customer enables Demandbase to match an IP address from a business visitor to an actual company address with industry, revenue and other demographic information at a rate 3X greater than using basic reverse IP methods.

"We have witnessed the tremendous growth of Demandbase over the last few years and wanted to see our data help power their next generation marketing technology," said Jim DeRouchey, president of Infogroup's Licensing Division. "Our partnership offers us a unique opportunity to reach thousands of new customers that are leveraging cutting-edge tools like Demandbase to laser target prospects based on key B2B dimensions, types of interest, and level of engagement."

Demandbase solutions are delivered on demand and require no hardware or software deployment so customers can start using the service in minutes. Demandbase Professional is offered as a subscription service and combines Web analytics with the data platform to generate leads, measure response, and close the loop between outbound and inbound marketing.

About Demandbase

Demandbase is a leading provider of B2B customer acquisition solutions that enable sales and marketing professionals to better target, reach, and convert new business. Delivered on demand through software as a service, Demandbase solutions combine the ability to identify website visitors from target businesses with an integrated database of high-quality, validated business contacts and a new breed of B2B Web analytics to improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Founded in 2006, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ: ADBE), Altos Ventures and Sigma Partners. For more information, please visit About Infogroup Licensing

Infogroup Licensing, a division of Infogroup, is a leading provider of proprietary business and consumer database solutions to value added resellers (VARs). Infogroup's comprehensive suite of databases are utilized in business-to-business applications including geographic information systems (GIS), mapping, research, marketing, verification and analytical applications. Infogroup's verified Point of Interest (POI) data powers business-to-consumer solutions including Internet and local search, directory assistance, mobile devices, global positioning systems (GPS), navigation systems and location-based (LBS) applications. To learn more, please visit us at or call (866) 661-7682.

About Infogroup

Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. Infogroup's headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit

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