SOURCE: Business Review Canada

Business Review Canada

May 11, 2011 19:54 ET

Demanding Better Content, President of Twist Image Explains the Key to Better Online Content With Business Review Canada

SAN DIEGO, CA--(Marketwire - May 11, 2011) - Mitch Joel, the President of Twist Image -- an award-winning Digital Marketing and Communications agency, explains the key to better online content.

How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? The big question is: Can robots do a better job than these editors in knowing what content you are most interested in?

Compare business models of normal newspapers to online content developers like Demand Media. Both employ very different business operations, but both are successful.

What is making businesses such as content farms so popular? Is it their success at turning out a profit for advertisers, or their sharing of important news to the online masses?

Google search teams try to prevent low quality content from ranking higher based on their keyword rich content. They believe their algorithm that determines news rankings is elite in its performance.

As online content develops, it is interesting to see who will determine what makes better content whether it's the editors, readers, or Google.

Read the full article, here.

About Business Review Canada
Business Review Canada is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Canada. Business Review Canada is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review Canada is headquartered in Toronto, Canada. For more information, contact 1-760-827-7800 or visit http://www.businessreviewcanada.ca/

Contact Information

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    Kristin Craik
    Business Review Canada
    Telephone: (760) 827-7839
    Email: k.craik@whitedm.com