SOURCE: Demantra, Inc.

June 07, 2005 09:00 ET

Demantra and WebConcepts Announce Comprehensive Partnership Agreement

Joint Clients to Benefit From Best-in-Class, Retail VMI Offering

WALTHAM, MA -- (MARKET WIRE) -- June 7, 2005 -- Demantra, a provider of integrated sales, marketing and supply chain planning solutions, today announced the company has signed a partnership agreement with City of Industry, Calif.-based WebConcepts, Inc. WebConcepts provides world-class, Retail Inventory Management, Store-Level Vendor Managed Inventory (VMI) and Planogram-based store space planning solutions to the retail, media and consumer goods industries. The Demantra and WebConcepts partnership enables the companies to deliver Demantra's high-precision demand planning and Real-Time Sales & Operations Planning (S&OP) solutions together with WebConcepts' revolutionary store-level VMI system.

Under this agreement, Demantra and WebConcepts will deliver a comprehensive solution for store-level VMI that provides forecasting, promotion analysis, retail monitoring, and replenishment to the store fixture level on a daily basis, in a collaborative planning environment. Capable of responding to intra-day POS data, the unique solution provides an unparalleled capability to develop baseline, new product, and promotion forecasts based on store fixture capacity pulled directly from the store's planogram. This solution is designed to meet demands being placed on manufacturers by leading retailers for more precise and profitable inventory management tailored to individual store demographics.

"Retailers are now measuring suppliers based on store-shelf profitability -- they are not only holding suppliers accountable to keep product on the shelf, but to make sure it turns frequently," remarked Bill Seibel, CEO of Demantra. "Our agreement with WebConcepts, a VMI innovator, means we can offer our media industry and consumer goods customers the ability to optimize their store-level forecasts and promotions and replenish the individual store with the most profitable mix of products for that location. This is a big win in the eyes of their retail partners."

Currently in use at leading movie studios to plan and replenish DVDs to leading retailers, the Demantra-WebConcepts Demand-Driven VMI Solution takes a very different approach to VMI. Rather than simply shifting the ordering process from customer to vendor, the Demantra VMI Solution uses the powerful combination of real-time store demand and inventory visibility and precise forecasting to develop the most profitable product assortments and replenishment plans for the individual store location.

"As a pioneer of store-level VMI, WebConcepts was built on the belief that sales and profits are won at the store-shelf level by having the right product in the right place" said Ray Young, CEO of WebConcepts. "We're excited about the Demantra partnership as both companies share a common vision that improved planning and replenishment at the store-level is where all media and consumer goods suppliers are headed in the future, to meet the pressing demands of major retailers."

About WebConcepts

WebConcepts provides world-class browser-based Vendor Managed Inventory (eVMI), Store Space Planning (ePOG), and Intellectual Property Availability, Rights Search and Exploitation (iPARSE) solutions to the retail, consumer package goods, media, and entertainment industries. WebConcepts' solutions are designed to enable manufacturers and distributors to plan production and shipments on actual customer demand by using advanced merchandising planning software to manage item distribution at both store and shelf levels. These intelligent e-business software systems enable companies to improve collaboration and efficiency, increase revenue, and maximize return on investment (ROI). For more information, please visit

About Demantra

Demantra provides powerful enterprise planning solutions that enable marketing, sales and supply chain departments to create and execute to a single, collaborative plan. The Demantra Suite manages the rapid creation, planning, fulfillment and synchronization of demand from promotion management to inventory replenishment, resulting in optimized service levels, increased profit margins and significantly improved customer responsiveness. Demantra has provided proven results -- 100 to 500 percent ROI -- to global brands including: Unilever, Welch's, Reckitt Benckiser, McCain Foods, Hunter Douglas, Wendy's International, Pernod-Ricard and VTech. For more information, please visit or contact 1.866.DEMANTRA. For bi-monthly updates on Demantra, please register for our e-newsletter at:

Demantra® and Demantra Spectrum® are registered trademarks of Demantra, Inc. All other trademarks are the property of their respective owners.

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