SOURCE: Demdex

September 09, 2010 14:29 ET

Demdex Adds Digital Media and Data Industry Veterans From Yahoo!, CBS Interactive and comScore to Executive Team

NEW YORK, NY--(Marketwire - September 9, 2010) -  Demdex, Inc., the pioneer of turnkey online audience data management solutions, today announced the addition of four industry executives to the executive team. Chris Robison joins Demdex as Senior Vice President of Product & Strategy, Nick Jordan as Vice President of Partner Solutions, Chris Rogers as Vice President of Sales and Paul Mackles as Vice President of Data Architecture.

"Bringing additional industry heavyweights to our executive team demonstrates Demdex's growing leadership in the audience data management space," said Demdex CEO Randy Nicolau. "They bring incredibly relevant experience, impressive results and deep industry relationships that will help the company meet our clients' demands."

Chris Robison brings 15 years of product experience in digital media including serving as Senior Vice President at Operative Media where he lead the product and revenue teams for Operative's ad management platform. Most recently, Robison ran his own consulting company where he helped clients, including marketing services provider Acxiom, develop digitally addressable data products and apply them across channels including display, mobile, and search. He was brought into Demdex to lead product development, business development and client services.

Nick Jordan joins Demdex from Yahoo!, where he was a Senior Director. At Yahoo!, Jordan ran the non-guaranteed marketplace team of the North America Yahoo! Display Ad Network. He helped integrate both BlueLithium and Right Media after their acquisitions by Yahoo!. At Demdex, Jordan will run partner management focusing on strategic and operational client-facing solutions.

Chris Rogers comes to Demdex from comScore, where he was Vice President of Custom Media Solutions. He led the sales and marketing team in strategic development, selling and marketing of digital business intelligence and audience measurement data. At Demdex, Rogers will head sales and marketing departments, focusing on client acquisition, strategic development and branding of the Demdex product. 

Prior to Demdex, Paul Mackles was Director of Data Warehousing at CBS Interactive, where he was responsible for building out a data platform that processed hundreds of millions of events per day for the CBS family of sites including CNET, and Mackles has been instrumental in transforming the CBSi Data Warehouse from a basic BI/Reporting system to a full-fledged platform that touches nearly every aspect of CBSi's business. At Demdex, he will oversee the continued design, development and implementation of Demdex's market-leading data capture and processing technologies.

This announcement comes off the heels of Demdex raising $6 million in Series A funding earlier this year, led by Shasta Ventures and including Genecast Ventures and First Round Capital.

Demdex™ provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS audience management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries. As the leading alternative to homegrown systems which are expensive to build, operate and maintain, Demdex's enterprise-level technology provides the scale, reliability, insight and performance necessary for businesses to succeed online. Demdex is privately held and backed by Shasta Ventures, Genacast Ventures and First Round Capital. To experience the Demdex difference, please visit

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