SAN FRANCISCO, CA--(Marketwired - June 21, 2016) - Demo Duck, a video production company specializing in marketing and branding for businesses, recently paid a visit to the San Francisco office of Medrio, a SaaS company providing electronic data capture solutions to clinical trials. There, they conducted a series of interviews with members of Medrio's sales and marketing teams, who discussed the role of video in building the Medrio brand. Demo Duck has now released the interviews in the form of a video blog on their website.
The conversations covered many topics. The Medrio staff members reflected on how the content Medrio and Demo Duck have created together has contributed to Medrio's sales and marketing efforts, as well as how it has helped Medrio develop a fun, easy-going brand image that lends them a stand-out presence at conferences. They also discussed Demo Duck's essential role in promoting and publicizing Medrio's use of animated characters for both external and internal purposes.
Medrio has worked with Demo Duck since 2014, and in that time has enjoyed significant company growth. Their customers have also offered a great deal of positive feedback on the videos. "Demo Duck has been invaluable to us in communicating the value of our software to a wide audience," said Scott Weidley, Vice President of Sales, Marketing, and Customer Success at Medrio. "Through our projects with Demo Duck, we've been able to execute fun, approachable messaging that our target market really enjoys."
Theresa Brooks, Producer at Demo Duck, said, "At Demo Duck, we've immensely enjoyed our partnership with Medrio in creating awesome animated videos spanning their marketing initiatives. They encourage us to stretch our creativity in production, while keeping the end goal of the project in mind. We're glad video has proven to be such an effective marketing tool for them, but we're not surprised."
The interviews can be found on Demo Duck's website.
Medrio offers an integrated eClinical software platform with a fully hosted EDC system. Our revolutionary CloudEDC™ technology features an easy-to-use drag-and-drop interface, allowing study managers to build their studies in days instead of months without requiring any programming. Medrio's new mobile suite, mSource, supports both event-based and subject-based workflows, offline data entry, and Patient Reported Outcomes (PRO). Although Medrio has extensive experience in all study phases, our m1 application leads the way in early-phase and Phase I trials, with over 500 Phase I trials to date. Medrio costs up to 75% less than traditional EDC solutions. To schedule a demo and learn more about Medrio, please submit your information here and a member of our team will be in touch shortly.
About Demo Duck
Demo Duck makes videos for business that marry one-of-a-kind creative with carefully crafted messaging. Their videos tell stories, educate customers, simplify the complex, and humanize brands. Demo Duck has produced content for everyone from Founders to the Fortune 500. From the first call to the final file, their videos are built to meet the business objectives of their customers and to deliver measurable results. For more information, visit www.demoduck.com.
Embedded Video Available: http://demoduck.com/2016/05/video-marketing-success-medrio/