SOURCE: DEMO Conference

DEMO Conference

September 14, 2011 22:59 ET

DEMO Fall 2011 Conference: Day Two in Santa Clara Features Innovative Technologies, Expert Insights

Social Media, and Mobile Technology Companies Take the Stage on Day Two; DEMO Hosts More Conversations with Industry Success Stories, Plus StartUp America Partnership

SANTA CLARA, CA--(Marketwire - Sep 14, 2011) - Day two of the world-renowned DEMO Conference kicked off with the most provocative new innovations in the areas of social media and mobile technology -- and insightful expert conversations about the impact and convergence of these exciting technologies and applications. From over 1,000 qualified applicants, 70 demonstrator companies and ten College AlphaPitch companies have taken the stage in the past two days to showcase the next innovative technologies.

While Day One was dedicated to the latest in cloud computing, enterprise, and consumer technology companies, Day Two was focused on the latest in social and media and mobile technologies and applications. Following DEMO tradition, these innovative demonstrators presented leading technology products and applications in the famous six-minute, "fast pitch" format.

Day Two highlights also included additional interesting conversations with industry leaders and their respective success stories, insights, and lessons learned. DEMO executive producer Matt Marshall hosted a panel discussion with Scott Case, CEO of the innovative, federally funded StartUp America Partnership -- a government initiative to help spur the growth of small businesses. Jon Fortt of CNBC continued the technology conversation with Aaron Levie, founder and chief executive officer of Box, detailing the company's rise from a dorm room college business project to successful enterprise.

Other speaker highlights from Day Two included panels of top executives and expert "sages" from Accel Partners, Andreessen Horowitz, Intel Capital and Jive Software who discussed innovations in the social and media market; and Amobee, Google Ventures, Matrix Partners, RedPoint Ventures and Twitter offered insights into the constantly changing mobile technology market.

DEMO Fall 2011 marks the 21st year of this semi-annual event that brings together worldwide press, decision-making investors, and market-defining visionaries -- all of whom attend DEMO to discover the latest in technology innovation. The event embraces the full span of the technology product life cycle -- from concept to product launch -- giving both fledgling and established companies the opportunity to showcase technologies in a unique forum.

In addition to the elite demonstrator classes featured on both days, DEMO Fall 2011 also continued the showcase of its popular AlphaPitch program on Day Two, where early stage entrepreneurs and pre-launch mode companies are given 90 seconds to share their prototypes with the savvy and critical DEMO audience.

This year's DEMO Fall product debuts in the social and media and mobile space include everything from a social media application to keep up with favorite television shows to a site where women can talk about their dates without sharing information with people they know, to a platform that adds a game layer to video content to make videos more engaging and viral. Today's introductions included technologies designed for:

  • The evolving and increasingly intuitive social market;
  • The innovative and collaborative media market; and
  • The exploding mobile technology market and associated applications.

Highlights from Day Two technology introductions included:

Social and Media Technologies

  • 1Ring from 1Ring - New permission marketing service similar to QR codes, but that can be used everywhere.
  • Aurasma from Aurasma - A platform that visually augments the physical world by inserting 3D objects into everyday settings.
  • Beautiful Apps from ModiFace, Inc. - A mobile app network with 50 beauty tools and apps for women, including virtual makeovers, hairstyles and beauty games.
  • from - A social way to keep up with favorite TV shows, presenting only relevant information to better enhance a user's TV experience.
  • GoSteals from GoSteals - A free platform for every business and consumer worldwide to make daily deals.
  • Gumhoo from HABU CO., LTD. - A new universal social shopping platform dedicated to shopping behavior that allows users to record, manage and share anything they want to buy among any website or store while also asking for others' opinions before making online or offline shopping decisions.
  • Likes Me, Likes Me Not from LIKES ME, LIKES ME NOT - Site where women can talk about their dates without sharing information with people they know; others can vote, comment and give advice.
  • Honeylizer from Bees and Pollen, Ltd. - Analyzes nearly 100 social user attributes in real-time to improve performance metrics of online social games, including engagement, retention, virality and monetization.
  • Lifecrowd from Lifecrowd - Helps discover group activities and meet people as a marketplace for social activities.
  • Needium from Needium - Real-time social media local lead generation service.
  • OfferedLocal from OfferedLocal - Platform to create location-based marketing, social media marketing and mobile marketing offers and promotions that are distributed to a business' existing customers via social media platforms like Facebook and Twitter and location-based services like Foursquare and Gowalla.
  • Playkast from Playkast - Platform that adds a game layer to video content (activities, ability to earn points, and prizes) to make videos more engaging and viral.
  • Qwip from Qwip, Inc. - Qwip is a smartphone social voice messaging application and platform that allows both private group messaging and public posting.
  • SmartDonuts from INSCOS, Inc. - Social group messaging service that helps users communicate with friends on Contact or Facebook by sending multimedia messages, relaying messages to other friends, creating groups to join, or following interesting groups.
  • Socialbakers from Socialbakers - Social media analytics platform that monitors millions of profiles and pages on Facebook, Twitter, and other social networks.
  • from - Platform for digital storytelling and cloud-based content collaboration with the ability to push finished pieces to designated sites, from small groups to national news outlets.
  • TasteJive from Kleintech, Inc. - Wine-specific social recommendation engine designed to demystify wine exploration and make it fun for non-experts to connect and share personalized recommendations.
  • TEEspy from TEEspy - Social media golf platform that lets users earn share scores, track progress, earn digital trophies for both golf scores and physical achievements, search area tee times, and more.
  • VisualBee from Visual Software Systems - Plugin for Microsoft PowerPoint that uses highly sophisticated algorithms for text and slide object analysis to automatically design presentations.
  • voyurl from voyurl - Gives users control of the clickstream they generate while browsing the web, allowing them to manage it, trend it, socialize it, and discover new content while living their daily digital lives.
  • Wantlet from Wantlet - Enables retailers to directly market to consumers who have socially expressed interest for their product.

AlphaPitch Companies - Social and Media Technologies:

  • LiveAdvisors from LiveAdvisors - Online community designed to effectively connect people geographically and share quality information.
  • WinoBot from WinoBot - A mobile and web application that helps the user select wine in restaurants based on friend's aggregated opinions.

Mobile Technologies:

  • ClrTouch Platform from ClrTouch - A simple way for consumers to create touch driven web experiences on tablets.
  • dINK from DHE Media - Platform designed to be "the Powerpoint for tablets," allowing publishers to create original tablet magazines and enterprises, using the tablet device as the front-end of information workflow processes.
  • FieldTest from Built Bits, LLC - Turns static images into interactive mobile prototypes, making it easy to get feedback on mobile ideas before investing in coding.
  • Looping from Imovation, Inc. - Build a complete loyalty program, create rules in real-time, study the analytics to see what works and allow customers to join, collect points and redeem rewards with only a mobile device.
  • LUMOback from zero2one - Mobile health solution for managing back pain that combines a posture-monitoring sensor with real-time feedback, analytics, and personalized content.
  • MedAfrica from Shimba Technologies Ltd. - A mobile application and widget-based platform that seeks to deliver access to a full spectrum of health content and services to millions of Africans from a mobile phone.
  • MeMeTales Publishing Platform from MeMeTales - Instant three-step publishing platform that lets publishers of children's stories go from a PDF file to a mobile story app with games in minutes.
  • Peek App from Orange Silicon Valley - A cross-platform search and discovery solutions designed to provide app developers with greater control over the discovery of their apps.
  • Poosh Motivational Shots, Poosh Ads, Poosh Workplace from Poosh, Inc. - SMS messages with motivational content designed by elite athletes; Poosh Ads are custom ad text messages targeted by location, age, and gender; and Poosh Workplace is an employer service designed to improve workplace motivation and employee health.
  • uTemporis from uTemporis. - Free mobile discovery app to help users find things to do and share with friends in the U.S., Canada, and Mexico.
  • Voipswitch from Voipswitch - Software company that offers a single portal for a voip softswitch, mobile dialers, IPTV, and IPBX.
  • Zazu Mornings from Zazu - Technology that compiles information users need to access throughout the day, from calendars, weather, news, email and social media, and presents it on screen and through voice.

AlphaPitch Companies - Mobile Technologies:

  • SeekDroid from GT Media - An Android application that allows users to find the location of a lost or stolen device from a secure website as well as to remotely lock or wipe the device with little effort.
  • OneSchool from OneSchool - A mobile application to put the college experience in the palm of students' hands by connecting students to the people, places and things around their university.
  • Tapps from TappMob - Library of highly specialized "tiny applications" with intuitive user interface templates that can be applied to a broad range of application fields.

Visitors to may view all DEMO stage presentations within 24 hours of each product launch.

DEMOgod Award™ Winners
The enviable DEMOgod Awards are presented to the companies that exhibit exceptional potential to thrive in the market while inspiring and stimulating the DEMO audience. Congratulations to the following companies that Matt Marshall honored with DEMOgod Awards during DEMO Fall 2011:

  • Aurasma 3D-I from Aurasma
  • OMyMeds from OMyMeds
  • Schedulicity from Schedulicity
  • WeVideo from WeVideo
  • LUMOback from zero2one
  • trueRSVP from trueRSVP(AlphaPitch)

People's Choice Award - IDG's Million Dollar Media Prize Winner
Also announced this afternoon was the winner of the $1M IDG Media Prize, an exclusive multimedia advertising package, given to a single demonstrating company that was recognized by attendees as winner of the desirable People's Choice award. The multi-faceted media package will consist of a six-month advertising campaign promoting the launch of the selected innovations across the most relevant IDG brands including CIO, Computerworld, InfoWorld, Macworld, Network World, PC World, among others, as well as the DEMO and VentureBeat websites. Attendees and the press vote on the People's Choice Award winner. Matt Marshall honored the following company with this exciting award:

  • Aurasma 3D-I from Aurasma

DEMO Rising Star Award
The DEMO Conference, Startup Weekend and the StartUp America Partnership held the first-ever Mega Startup Weekend at Microsoft's Mountain View campus September 9th - 11th. Three hundred entrepreneurs created business plans and prototypes focused on three different industries -- Healthcare, Education and Gaming. During the 54 hour event, 30 teams were selected to compete for the winning spot within each category. All three winners were then invited to participate at the DEMO Conference, with one being selected to come up on stage at DEMO as the recipient of the Rising Star Award. Matt Marshall honored the following start up with this recognition:


DEMO Fall 2011 Sponsors

DEMO Fall 2011 Platinum Sponsors: AARP, Alcatel-Lucent, American Express OPEN, Dell, !nLab Ventures, Institute for Information Industry, Intuit, Kauffman, Knight Foundation, Microsoft, Microsoft BizSpark, ng Connect Program, Plug and Play Tech Center, Porter Novelli, Rogers Ventures, Qualcomm and Startup America Partnership.

DEMO Fall 2011 Gold Sponsors: Austin Ventures, Citi, Comerica Bank, Cooley, LLP, HI Gear, Howard Rice Nemerovski Canady Falk & Rabkin, InFocus, !ntro, J.P.Morgan, Merrill Lynch, National Scientific Foundation, NEC, NewTek, Northern Trust, NYSE Euronext, SecondMarket, Silicon Valley Bank, Skinit, Topaz Partners, TriNet, TubeMogul, VCNetwork, Wells Fargo, William Blair, and Wilson Sonsini Goodrich & Rosati.

The DEMO Showcase will feature Americans Elect 2012, BluePoint Security, DigitalFolio, Digital Limelight, DigitalScirocco, Equinix, Gwabbit, Kaiju Empire, Live Dibs, Next Island, Pitmedia Marketings, Select2gether, SocialRadius, TappMob, The Travel Innovation Summit, Vizibility, Voice Base, and Votigo.

Strategic Partners include: Angelsoft, BluePoint Venture Marketing, GuidewireGroup, Gust, Levy Innovation, Marketwire, New Media Synergy, The Demo Coach, and VentureBeat.

DEMO Brazil 2012

Join us for DEMO Brazil, which will be produced by IDG Brazil early June 2012. The event will showcase products from Brazil and be a platform for companies outside the region looking to launch in Brazil. DEMO Brazil is the newest addition to DEMO's portfolio of events that include DEMO China, DEMO Asia (in Singapore) and of course DEMO Spring and DEMO Fall in Santa Clara, CA. As part of the DEMO Global Launch Program each company launching at any DEMO event can participate as a Showcase sponsor at all of these events at no charge.

About DEMO
Produced by IDG Enterprise in conjunction with VentureBeat, the DEMO conferences in the United States and China focus on emerging technologies and new product innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launchpad events for companies such as Palm, E*Trade,, WebEx and TiVo, helping them to secure venture funding, establish critical business relationships, and influence early adopters. For more information on the DEMO conferences, visit

Contact Information

  • Contact:
    Leslie Denson
    Porter Novelli for DEMO
    (512) 241-2232
    Email Contact