April 18, 2012 22:15 ET

DEMO Spring 2012 Conference Opens, Defining Future of Mobile, Enterprise, and Cloud Technology

Attendees Hear Insights From Industry Leading Executives From Intuit, NetSuite and Box via One-on-One Fireside Chats

SANTA CLARA, CA--(Marketwire - Apr 18, 2012) - The DEMO Spring 2012 Conference, world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, social media and disruptive technologies, officially kicked off today -- featuring ground-breaking new innovations and product launches in the areas of cloud computing, enterprise, and mobile technologies and applications from companies across the globe.

To start, DEMO executive producer Matt Marshall welcomed the audience of technology innovators, decision-makers, press and investors to the 22nd year of DEMO. Following those remarks, CNBC Technology Contributor Jon Fortt sat down with Intuit President and CEO Brad Smith for an insightful one-on-one conversation about the state of today's technology industry. Later in the day, Marshall hosted an exclusive one-on-one session with Zach Nelson, president and CEO at NetSuite, about some of the challenges and opportunities that established and emerging technology companies face, before he spoke with Aaron Levie, CEO and co-founder of Box on entrepreneurship and taking a startup from conception to reality.

"DEMO is honored to continue being the go-to launch platform for some of today's most influential startups, while also facilitating open conversations with the world's most talented entrepreneurs, technology leaders, journalists and investors," said Matt Marshall, executive producer of DEMO.

Other featured speaker highlights from Day One included top executives and expert "sages" from Google Ventures, Microsoft, Science, and Benchmark Capital who detailed the exciting and always-changing mobile technology market; Accel Partners, Jive Software, and The Climate Corporation who offered insights into the enterprise technology market; and Intel Capital, Bracket Computing, and Flite who discussed the limitless possibilities of the cloud technology market. Also taking the stage was DEMO Fall 2010 alumnus and People's Choice Award winner Dynamics, Inc., whose founder and CEO Jeff Mullen made a special presentation discussing the company's new initiative to redefine co-branded payments by opening up branding, and therefore rewards opportunities, to all organizations through Dynamics, Inc.'s technology that revolutionized the credit and loyalty card industry.

As a semi-annual event, DEMO works with companies across the globe to welcome innovations from the full spectrum of the technology product life cycle -- from concept to product launch -- giving both emerging and established companies the opportunity to showcase technologies in a unique forum. In addition to the elite demonstrator class, DEMO Spring 2012 also showcased its popular AlphaPitch program, where early stage entrepreneurs and pre-launch companies were given 90 seconds to share their prototypes with the savvy DEMO audience.

This year's DEMO Spring product debuts include everything from a mobile application that enables users to shoot and share 360° panoramic photos to a technology that empowers job seekers to import LinkedIn profiles or resumes and receive a curated list of jobs with corresponding match scores.

Today's introductions include technologies designed for:

  • The exploding mobile technology market and associated applications;
  • Enterprise companies that want to streamline business operations; and
  • The competitive and fast-growing cloud computing market.

Highlights from Day One technology introductions included:

Mobile Technologies
Arqball Spin from Arqball - Lets you create interactive datasets, called spins, with your phone.
Dabble from Daemonic Labs - A location-based journal of your experiences where users get to leave memories at the precise location you experienced them by 'dropping' a postcard at a place.
Fribi from Fribi AS - A social give-away-market in your pocket, and an easy way to trade with, give, and receive goods from people and merchants near you.
iGenApps from iGenApps - A platform that provides an abstraction layer, generating code based on user selected features so no programming knowledge is required of the user.
MyGeoTrex from MyGeoTrex - A mobile application platform for smartphones that allows businesses, organizations and individuals to create, publish and share location-based information with multimedia content, privately or publicly to friends, groups, and the general public.
Tilt World from XEOPlay, Inc. - An iPhone game, in which, the players of Tilt World directly affect the real world by donating points to campaigns for social good around the world.
Toopher from Toopher - Saves consumers and businesses billions of dollars by preventing online identity fraud and identity theft from ever happening using the location awareness of your smartphone.
TourWrist from TourWrist - An app that enables users to shoot and share 360° panoramic photos -- totally free.
TrustGo Antivirus & Mobile Security from TrustGo Mobile, Inc. - A completely free unified solution to protect mobile users from virus, malware, spyware, privacy leaks, device/data loss, and the world's first app search engine with risk ratings for global Android landscape.
Universal Recipe Search from Edamam - A mobile-optimized, cross-platform recipe search for today's on-the-go health conscious consumer.
Unshared.TV from Unshared.TV - An online video cinema for iPad/iPhone that delivers friend-generated video stream with Foursquare-like game dynamics.
Uppsite from Uppsite - Turns content based websites into fully functional, cross platform mobile apps with rich user engagement features.

Enterprise Technologies
AGILIRON from AGILIRON - A solution suite targeted at Product-based Small Businesses, includes multiple sales channels, front-office, back-office, business intelligence capabilities and QuickBooks integration. from Careerimp, Inc. - Allows job seekers to import your LinkedIn profile or resume to receive a curated list of jobs with match scores.
BizSlate ERP from BizSlate, Inc. - A Software-as-a-Service that revolutionizes the way small and medium sized businesses manage customers, vendors, orders, inventory, logistics, and their overall supply chain.
Dozuki from Dozuki - Lets any company collaboratively write and share instructions that teach people to accomplish things. Dozuki also fosters knowledge exchange between experts.
HD Trade Services from HD Trade Services - A deal management trading platform for traders of high value goods, which seamlessly integrates with a global network of HD Certified freight forwarders who provide high definition video inspections which traders can participate with.
Paperhater iPhone app, website and connector from Paperhater - A smartphone app, website and connector that work together to digitize and route your paper-based information to the appropriate endpoint.
Restaurant Ecosystem 2.0 from Bynow, Inc. - A complete business solution and the social market place where restaurant patrons and consumers enjoy connection, attraction, satisfaction, retention and sharing.
Serendipity from Taptera - Gives users an ambient social view on customer deals around them.
Voxeet from Voxeet - Replaces the traditional conference call problems with a natural, intuitive technology that makes a conference call feel natural and relaxed.
zDefender from zImperium - Detects malicious attacks and takes proactive measures to reduce smartphone security threats via automatic preventive traffic filters and a remote management console.

Cloud Computing Technologies
Archability from Archability - An online marketplace specifically designed to host business and collaboration between buyers and sellers of architectural services.
Cinsay Social Commerce Platform with the Smart Container from Cinsay, Inc. - Merges a viral media player and an online shopping cart to allow users to sell products directly on any website where the player is shared.
CollateBox from CollateBox - An online service to store all your data lists and add, share and act on them from anywhere, anyhow, anyway you want.
DocSync.Net from DocSync.Net - Offers one touch access and sync of business documents to users' iPad no matter where the documents are located -- PC, Mac, Company Servers or Public Clouds.
Finovera from Finovera, Inc. - An innovative internet service that helps households to automatically receive, organize and manage bills, financial statements and important family documents in one place safely and securely.
Fusion ioMemory from Fusion-io - Offers one of the most efficient, cost-effective resources for quickly processing data.
Hazelcast from Hazelcast - A simple to use, light weight, open source In-Memory Data Grid product. It is used by developers to build highly scalable, cloud-ready applications.
Hoiio Live from Hoiio, Inc. - A unified cloud communication platform for professionals and businesses.
Knoema from Knoema - A unique knowledge platform that is built to meet specific needs of users with interests in data and data outputs, analysis and collaboration.
Looqiloo from Looqiloo - A video sharing site for the products people love where anyone can easily upload personal videos about their favorite products and share them with their friends, family and social networks.
NotesCloud from NotesCloud - Addresses the problem of how people share topics of interest and makes it easy to collect rich content, organize it, and share it on social networks.
Open Office for iPad and DropBox from rollApp, Inc. - Delivers Open Office for iPad, integrated with Dropbox.
pieOS from Bluega - A personalized, HTML5-based home page that brings the intuitive smartphone UI to web browsing, on any browser and any device. from Project Footage, LLC - The first cloud-based service that allows you to upload projects into the cloud to allow effortless collaboration and progress sharing.
RingCentral Office from RingCentral - A powerful cloud PBX business phone system that's simple, flexible and mobile-enabled: unlimited VoIP, internet fax, voicemail, 24x7 support, Plug & Ring phones.
ShowOff Home Stager from isApp, LLC - Gives buyers the ability to interact with agents' listings, customizing the walls, the flooring, the appliances, the roof, the landscaping, etc.
Tabillo from Tabillo - A web-based collaborative and customizable business productivity tool for the SMEs.

AlphaPitch Companies:
Beam - A tool to allow your networks to follow actionable goals online just as your networks follow other activities online via your social networks.
Hypemarks - Helps to make web discovery more efficient and meaningful for all users. - Helps gaming companies identify the most valuable customers to improve monetization.
MyBillRegistry - A gift registry for your bills where subscribers can request and receive financial assistance with monthly bills from contributors in a secure, efficient and user-friendly way. - An easy and secure way for people to find and rent items they only need on a temporary basis.
TheSquareFoot - One-stop-shop for leasing that connects tenants with the full complement of providers they need for finding and setting up a new office, restaurant, or store.
Tosigram - Helps to make terms of service and privacy policies easy to understand using a widget.
Vergence Labs - Stylish eyewear with a computer inside and electric-powered sunglasses, allowing the user to record and share first person POV social video life-cast experiences.

Visitors to may view all DEMO stage presentations within 24 hours of each product launch.

While Day One of DEMO Spring 2012 was dedicated to the latest in cloud computing, enterprise, and mobile technology companies, the conference will continue throughout the day tomorrow, featuring companies focused on developing consumer, social and media technologies.

Stay connected with DEMO through the communities on the following sites:

DEMO Spring 2012 Sponsors

DEMO Spring 2012 Platinum Sponsors: AARP, Dynamics, Fusion-IO, Microsoft BizSpark,, Porter Novelli and Startup America Partnership.

DEMO Spring 2012 Gold Sponsors: Citi, Citrix Startup Accelerator, Comerica Bank, Cooley, LLP, IBM, Invest Northern Ireland, J.P.Morgan, LOUD3R, Merrill Lynch, NEC, Northern Trust, NYSE Euronext, SecondMarket, Silicon Valley Bank, Social Radius, Topaz Partners, TriNet, VCNetwork, Wells Fargo, William Blair and Wilson Sonsini Goodrick & Rosati.

DEMO Spring 2012 Showcase Sponsors: 4Mads, AgeTek, Business Planning HQ, Carr & Ferrell, Game Maki, George Mobile, Hoiio API, Monaca, OmniStrat, PhoCusWright, Scribit,, The Falls Event Center, Venturocket, YouEye, Zirtu and Zadara Storage.

DEMO Spring 2012 Strategic Partners: BoogarLists, The California Stock Exchange, Churchill Club, Conference Guru, Conferize, Cool Blue Press, Environmental Business Cluster, Expert CEO, Hawai'i Angels, Keiretsu Forum, Mass Challenge, Mobile Groove, New Media Synergy, Parks Associates, pariSoma, Tech Coast Angels, TechZulu, ubergizmo and Wireless Industry Partnership.

About the DEMO Conferences

Produced by the IDG Enterprise events group in conjunction with VentureBeat, the DEMO conferences in the United States, Asia and Brazil focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. For more information on the DEMO conferences, visit

The DEMO community also benefits from the award winning DEMOletter. A weekly e - newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues. To subscribe, go to:

About IDG Enterprise

IDG Enterprise, an International Data Group (IDG) company brings together the leading editorial brands (CFOworld, CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to serve the information needs of our technology, security and financial-focused audiences. As the premier hi-tech B2B media company, we serve our reader and advertiser audiences by delivering award-winning content, community, conversation and conversion solutions across our entire portfolio of websites, events, magazines, products and services. In addition, the CIO Executive Council is a peer advisory service that delivers on the business, technology, and leadership needs for the world's elite CIOs and their respective staffs. For more information, visit

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Contact Information

  • Contact:
    Leslie Denson
    Porter Novelli for DEMO
    (512) 241-2232
    Email Contact