SOURCE: Glance Networks

Glance Networks

November 02, 2011 07:00 ET

Demo Tool From Glance Helps Reed Construction Data Reduce Sales Cycles/Time-to-Revenue by 60 Percent

Reed Achieves Payback of Its Glance Investment in Just Four Months

ARLINGTON, MA--(Marketwire - Nov 2, 2011) - Glance Networks (, which provides the best instant screen-sharing tool for sales and support professionals, announced today that it helped customer Reed Construction Data reduce sales cycles and time-to-revenue by 60 percent. The results were revealed in a case study Glance published at

Reed Construction Data, headquartered in a suburb of Atlanta, is a leading information provider to the construction industry, delivering targeted and timely project information, cost data and market intelligence that simplifies decision-making for Architecture, Engineering and Construction (AEC) professionals throughout North America.

Earlier this year, Reed's management team decided to replace the company's homegrown demo system with a new solution that would enable Reed's sales reps to better guide the demo process. Because the company was also upgrading its sales-force automation system to, Reed preferred an instant screen-sharing tool that would integrate seamlessly into that environment.

Glance for Salesforce enables sales or support reps to launch screen-sharing sessions simply by clicking on a Glance icon that appears on any lead, account, opportunity, contact, case or even campaign object within Salesforce. It then automatically tracks and stores any session activity initiated from any of these objects, enabling real-time, accurate reporting. Glance for Salesforce is the only instant screen-sharing technology in the AppExchange that spans the three primary clouds: Sales, Service and Chatter.

"Reed is constantly striving to build a stronger sales force and Glance for Salesforce has transformed our sales process," said Lisa Fiondella, Chief Customer Officer for Reed Construction Data. "Reporting in Glance for Salesforce has given our sales team unprecedented insight into sales activity, including quantifiable impact of demos on sales."

According to Fiondella, Glance for Salesforce has helped the Reed sales team:

  • Build Salesforce stickiness by providing reps with all the apps they needed within the interface.
  • Reduce sales cycles by 60 percent.
  • Improve lead conversion rates by 40 percent.
  • Increase the volume of demos to new leads by 66 percent.

Download the full Reed case study at To learn more about Glance for Salesforce, visit or view a demo and more detailed information at the Salesforce AppExchange.

About Glance Networks
Glance Networks ( provides the only instant screen-sharing technology that's integrated with popular customer-facing applications to help companies measurably improve sales and service interactions. Glance enables sales and support reps to launch on-the-fly screen-sharing sessions from directly within the customer applications they're already using -- such as and LivePerson -- and provide managers with real-time reports on the impact those sessions have on sales and customer service metrics. Founded by former PictureTel CTO Rich Baker, Glance is headquartered in Arlington, MA and has more than 6,000 customers worldwide including Deluxe Corporation, Reed Construction Data, Vehix, Choice Hotels, Ciba Vision and InfoUSA.

Glance Networks and Glance are trademarks of Glance Networks Inc. All other trademarks contained herein are the property of their respective owners.

Contact Information

  • For information, contact:
    Gina Rezendes
    Big Swing Communications
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