SOURCE: Involver

The Web's Most Trusted Social Marketing Platform

December 08, 2010 08:00 ET

Democratizing Social Web Development: Involver Releases Social Markup Language (SML™), a Powerful Development Language That Makes It Simple for Agencies and Brands to Build Applications on Facebook and Other Social Platforms

First-of-Its-Kind Development Language Makes Involver's Industry Leading Infrastructure Available to Front-End Developers

SAN FRANCISCO, CA--(Marketwire - December 8, 2010) - Involver Inc., the web's most trusted social marketing platform, announced today the release of its Social Markup Language, or SML. Using SML, an agency or brand with knowledge of HTML/CSS/Javascript can easily and efficiently build custom applications inside Facebook and across the social web. SML Allows front-end developers to use markup code to build rich interactive applications that leverage Involver's server side infrastructure for interactive social components like polling, commenting, contests and more.

What SML Means for Marketers:
Brand marketers have been looking for a simple way to build immersive, customized experiences to engage audiences on social media platforms like Facebook. Involver's SML™ responds by empowering developers working with brands and agencies to easily create and optimize rich and scalable social applications that can be deployed across social networks.

"SML really truly provides an innovative platform that gives us quicker time to market for our clients' social web presences," said Doug Lawrence, Vice President/Director, Technology, Publicis Modem. "SML also helps us do more for our clients and with higher fidelity. With SML we finally have pixel perfect layout capability across multiple social networks."

SML utilizes Involver's gallery of applications and it is fully integrated with the Audience Management Platform to provide brands and agencies with the most powerful options on the market to build social marketing campaigns.

  • Do more: SML™ enables HTML/CSS/Javascript developers to quickly create and deploy custom social marketing applications without additional programming knowledge and no need for hosting. The kinds of rich, scalable Facebook experiences that took brands and agencies weeks to build can now be done in a day.

  • Deliver more: SML™ makes it easy for front-end developers to operate in multiple contexts. Content managers can generate input and grow audiences with persistent daily engagement, make updates without developer support, and gather analytics through our Audience Management Platform.

  • Be creative: SML™ provides a flexible framework that encourages clarity and breakthroughs in response to marketing challenges. Develop and launch inspired social marketing campaigns with a minimum of advance time. Build customized environments on Facebook without having to learn additional languages like FBML.

"SML is a very important breakthrough not just for Involver, but for front-end developers, marketers and the social web," said Rahim Fazal, Involver's CEO and co-founder. "We developed SML to help agencies and brands unleash the power of their design and development expertise on the social web, think Macromedia's Flash but for social apps, by making it easy to create engaging experiences for their customers across all social platforms. Involver is the first company to fully democratize this process."

About Involver
Involver provides marketers with everything they need to create rich experiences across the social web: a groundbreaking social markup language, SML™, that enables web developers to quickly build and customize social applications from a suite of over two dozen, and a dashboard from which to create and monitor content. Powering 250,000 applications and providing tools to over 125,000 brands and agencies to manage a total audience of 700 million plus fans, Involver is the web's most trusted social marketing platform. Our technology and audience engagement tools make it easy to ramp up your marketing on social networks and implement highly effective options to promote brand identity in this new climate of two-way communication. Involver is a Facebook Preferred Developer, a technology provider for Facebook's internal marketing team, and has been recognized by Amazon as one of the most innovative companies on their Cloud Computing platform. Involver is the trusted partner of the world's top brands and agencies including Facebook, Sony/RCA Records, The White House and EVB. Learn more at

Contact Information

  • Media Contact:
    Jascha Kaykas-Wolff
    Email: Email Contact
    Phone: 503-896-2673
    Twitter: @kaykas


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