SOURCE: Horizon Productions, Inc.

June 07, 2005 13:38 ET

Dennis Rodman Set to Tackle Supermodels in Lingerie Bowl III

Media Tip Sheet

WEST HOLLYWOOD, CA -- (MARKET WIRE) -- June 7, 2005 -- Horizon Productions requests your coverage of the Wednesday June 8, 2005 colossal Lingerie Bowl III announcement of Dennis Rodman's role as official Lingerie Football League commissioner as well as a part in the upcoming Super Bowl XL halftime alternative that will involve lingerie, a cage and fire; the exact plans will not be revealed until Game Day. The Lingerie Bowl has truly established itself as a part of Super Bowl Sunday festivities and American POP culture; drawing over 40 million US viewers. Almost 58 million online fans visit LingerieBowl.com annually. Lingerie Bowl's overall popularity was felt last year as the conservative Paul McCartney Super Bowl halftime ratings sagged to only its fifth highest rated show in history.

Rodman will be part of a celebrity-studded halftime sports & entertainment extravaganza on Sunday Feb 5, 2006. The event will also feature Jenny McCarthy, Cindy Margolis, William "The Refigerator" Perry, Willa Ford, Adrianne Curry, Trishelle Cannatella, and Ryan Starr, amongst others. Additional celebrities and musical performances will be named in the coming months.

Rodman will appear in the Lingerie Football League champion Los Angeles Temptation uniform, which will include a bra and boy shorts. This will be an amazing and much talked about announcement/photo opportunity.

WHAT -  DENNIS RODMAN SIGNS ON TO TACKLE SUPERMODELS AT LINGERIE BOWL III

WHO -   Former Basketball Great & All Around Bad Boy Dennis Rodman,
        models from the Lingerie Football League and Lingerie Bowl
        creator Mitch Mortaza

WHERE - SOUTH BAY STUDIOS
        20434 S. Santa Fe Ave.
        Long Beach, CA 90810
        Phone: 310-762-1360

WHEN -  Wednesday June 8, 2005

TIME -  12PM

WEBSITE - www.LingerieBowl.com

Contact Information

  • Contact:
    Sandra Petko
    Horizon Productions
    323.337.9010 ext 3118