SOURCE: DennyMike's


February 10, 2014 09:00 ET

DennyMike's BBQ Sauces and Rubs Undergoes Branding and Packaging Overhaul

WESTBROOK, ME--(Marketwired - Feb 10, 2014) -  DennyMike's (, the award-winning line of sauces and seasonings, introduced today the brand's bold new package design along with a generous upsize in the sauces. According to brand creator and company owner Dennis Sherman, the new look and tone of the brand are a more accurate representation of his continued commitment to the highest quality products, and the new pricing structure is a nod to today's price-conscious consumer.

"We've enjoyed phenomenal success, but it was time for a facelift that lets the products shine in a more sophisticated way and truly reflects what's inside every bottle and tin," explained Sherman. "We also wanted to make it easier for consumers to try the products and join our loyal fan base, so we passed along some economies of scale to reduce the price point of the entire line."

In addition to the fresh, contemporary labeling, the 8-ounce sauce flask has been replaced by a more standard 14-ounce round bottle that contains enough sauce for several servings. The 3-ounce rub tins remain the same size but are now in a more user-friendly shaker-style container. Sherman has worked with retailers on a new pricing structure that significantly reduces the cost of the entire product line to consumers.

Sherman remains committed to the original recipes, which call for the highest quality ingredients and a small-batch process, and, therefore, the popular products remain wheat-free, all natural and made without High Fructose Corn Syrup.

"We listened to what our customers asked for in terms of ease of use and price," said Sherman. "The result is a terrific new look with a very appealing price point." 

Since its successful launch in 2006, the DennyMike's line has enjoyed rapid placement throughout the Northeast, North Atlantic and Mid-Atlantic regions. The products are currently under consideration by specialty retailers on the West Coast and in the South, and Sherman expects to have agreements in place by the end of Q1 2014. In addition, DennyMike's has earned more than 60 awards from barbecue experts at the National BBQ Association, the Scovie Awards for Fiery Foods, The National BBQ News and the increasingly popular Gettin' Sauced Competition in Austin, Texas. Sherman has also been embraced by the BBQ community and serves on the board of the National BBQ Association.

Contact Information

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