SOURCE: Dentalcompare


January 31, 2012 19:08 ET

Dentalcompare Expands Sales Team With Two New Hires

Dennis O'Neill and Douglas Mersten Join Dentalcompare to Better Meet Advertiser Needs

SOUTH SAN FRANCISCO, CA--(Marketwire - Jan 31, 2012) - Dentalcompare, the leading online product information resource for the dental industry, today announced they've strengthened their sales team, hiring Dennis O'Neill as Sales Director and Douglas Mersten as Sales Manager. With a combined 43 years of experience, O'Neill and Mersten will enable Dentalcompare to further its commitment to helping advertisers connect with dental professionals online.

"We're very excited to have Dennis and Doug joining our team," said Bo Purtic, Ph.D., MBA, Chief Revenue Officer of CompareNetworks, Inc. "Their expertise and proven track record will be instrumental in helping our clients build effective marketing programs and strategies, while maintaining Dentalcompare's position as the leading online resource for dental professionals. I'm confident they will help take our business to the next level, and more importantly, that our advertising partners will be in good hands."

Dennis O'Neill joins Dentalcompare with over 25 years of experience in print and digital media sales, and sales management. He is responsible for leading Dentalcompare's sales initiatives and the development of new media channels for advertisers. Prior to joining Dentalcompare, O'Neill was Publisher and Director of Sales at Advanstar, responsible for Dental Products Report. O'Neill has also held management roles at several publication companies including Thomson, TV Update and United Media.

Most recently, Douglas Mersten was the Mid-Atlantic Sales Manager at Advantar's Dental Products Report. With a rich background in print and digital media sales, Mersten will be pivotal in helping to grow Dentalcompare's advertiser base and better help advertising partners reach their goals through Dentalcompare. Before Advanstar, Mersten worked as Associate Publisher and Sales Manager for First Vision Media Group, and as Sales Manager for Jobson Publishing.

About Dentalcompare:
Dentalcompare, headquartered in South San Francisco, California, is the leading provider of up-to-date and comprehensive product information for the dental industry. Dentalcompare is a vertical of CompareNetworks, Inc., an online media group whose B-to-B product comparison websites serve professionals worldwide.

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