SOURCE: Dentalcompare


May 25, 2011 17:19 ET

Dentalcompare Reaches Full Year of BPA Audited Website Traffic Data

SOUTH SAN FRANCISCO, CA--(Marketwire - May 25, 2011) - Dentalcompare, the top source for unbiased dental product information, announced today that they had the highest BPA audited traffic in the industry over the last 12 months.

The continued investment in a BPA audit demonstrates Dentalcompare's commitment to provide marketers with a source for unbiased and accurate data. "Advertisers now expect audited data when purchasing online media. However, they still need to be watchful and understand the data they are given," said Dan Krippner, Sales Manager for Dentalcompare. "While we applaud the other publishers for having their website traffic audited, picking and choosing numbers to report is not an option. Media buyers need the entire picture, which only Dentalcompare provides."

Dentalcompare's audited traffic averages 72% higher than the next highest audited traffic for the industry. "Having the highest audited traffic verifies that Dentalcompare provides the content Dentists really want to see -- unbiased, accurate, and detailed product information," said Gail Weisman, Content Manager for Dentalcompare. "With a directory of over 9,000 dental products, we are the source clinicians turn to for discovering the best products for their practice."

For May 1, 2010 through April 30, 2011, Dentalcompare's audited data has averaged the following per month:

  • 208,159 page impressions
  • 79,505 unique browsers
  • 92,836 user sessions

"The BPA audited data confirms what we've known for a long time. Dentalcompare has the highest audited traffic and users in the industry," said Eric McGovern, General Manager of Dentalcompare. "Although we've reached this level after only 6 years, we want more. By working with clinicians, advertisers, and our own experts we will continue to innovate and expand Dentalcompare, ultimately advancing the tools for both the dental community and dental advertisers worldwide."

About Dentalcompare:
Dentalcompare, headquartered in South San Francisco, California, provides up-to-date and comprehensive product information for the dental industry. Dentalcompare is a vertical of CompareNetworks, Inc., an online media group whose B-to-B product comparison websites serve professionals worldwide.

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