August 13, 2012 05:50 ET Elects Former CMO of The Home Depot to Board of Directors

PLANTATION, FL--(Marketwire - Aug 13, 2012) -, the largest online provider of Discount Dental Plans for individuals and families across America, announced today it has elected Frank Bifulco, Jr. to its Board of Directors.

Bifulco brings a wealth of executive leadership and diverse consumer knowledge to's Board of Directors. With more than 30 years of product and brand development experience at global organizations, Bifulco will help boost brand awareness and position Discount Dental Plans as a top-of-mind solution for people to save money at the dentist. 

Bifulco has been a marketing leader at several well-known brands during his career, including: President and General Manager of Hasbro Games; Senior Vice President (SVP) and Chief Marketing Officer (CMO) for The Timberland Company; SVP of Marketing for Coca-Cola North America; and Brand Manager at Procter & Gamble. 

From 2008 to 2011, Bifulco served as SVP and CMO for The Home Depot, leading 140 associates and overseeing all aspects of marketing and advertising initiatives. During that time, while facing a challenging economic environment for consumers across America, Bifulco guided the transition of The Home Depot's promise from "You Can Do It. . .We Can Help" to "More Saving. More Doing." 

" has a great deal of potential to grow and help more consumers save money on dental care," said Bifulco. "I was shocked to learn that more than 100 million Americans do not have dental insurance, and millions of people are struggling to access affordable dental care. The more consumers know about Discount Dental Plans at, the more options they will have to restore and maintain their oral health."

In 2012, was acquired by The Riverside Company, a global private equity firm with more than $3 billion in assets and 20 offices in 14 countries worldwide.

"Riverside takes pride in its efforts to make its companies bigger and better, and adding a talented and sophisticated board member like Frank is a great way to bring talent and experience that can help right away," said Riverside Partner Kristin Newell. "This is a great addition to an already strong leadership team." represents more than 30 of the largest Discount Dental Plan networks across the country, including Aetna, Cigna, Careington, Solstice and more. Consumers shop for and compare plans at by ZIP code, the name of a dentist, or dental care procedures. The plans act like a Member discount program, where people can save 10% to 60% on most dental care procedures at more than 100,000 dentists nationwide.

"People often get dental insurance and Discount Dental Plans confused," said Jennifer Stoll, President of "We like to think of a Discount Dental Plan like being a Member to a discount club for dental care. And, a savvy Board Member like Frank will help us educate consumers about the benefits of Discount Dental Plans while overcoming their misconceptions."

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Founded in 1999, offers more than 30 of the leading Discount Dental Plans available at more than 100,000 dentist listings nationwide. With or without dental insurance, individuals, families, businesses and groups have easy access to savings at the dentist with Discount Dental Plans. Visit and enter your ZIP code to find Discount Dental Plans and participating dentists available in your area, and save 10% to 60% on most dental care procedures. 

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