November 14, 2011 05:50 ET Matches Donations to Save 7 Smiles in 7 Days Teams Up With Operation Smile to Host Social Media Fundraising Campaign

PLANTATION, FL--(Marketwire - Nov 14, 2011) - From Monday, Nov. 14 through Monday, Nov. 21, will team up with Operation Smile to host a social media fundraising campaign called "Save 7 Smiles in 7 Days."

Through its Operation Smile fundraising page, will match donations made by its Facebook fans and Twitter followers. As part of the campaign, and will give away Crest Whitening Strips to one random donor every day.

"As a company that has given Americans (with or without dental insurance) a reason to smile, we're honored to be joining a global organization that impacts the lives of so many by healing children's smiles," said Kristen Reineke, VP of Marketing for

Around the world, approximately one in every 600 children is born each year with a cleft lip and/or cleft palate. And, one in 10 of children born with a cleft die before their first birthday. But, in as few as 45 minutes and with as little as $240, a single surgery can heal that child's smile, restoring long-term health and removing eating, speech and social difficulties.

An international children's medical charity, Operation Smile provides free reconstructive surgery for children born with facial deformities, such as cleft lips and cleft palates, by mobilizing more than 5,000 volunteer medical professionals from 76 countries.

Since June 2011, has been working to heal the smiles of more than 40 children (collectively) around the world by teaming up with Operation Smile and donating a minimum of $10,000. Throughout the year, has hosted several social media marketing efforts encouraging people to heal children's smiles with Operation Smile.

Visit and Operation Smile online for more information at and

About connects individuals, families and groups to savings on dental care procedures, such as cleanings, braces and root canals. Visitors of can compare discount dental plans by ZIP code, view sample savings and find a nearby dentist. The company offers people a low-cost alternative to dental insurance through more than 30 of the leading discount dental plans available at more than 100,000 dentists across the country.

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