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January 10, 2011 12:18 ET Posts Sales Record in 2010, Looks Forward to Successful New Year

Leading Online Dental Plans Provider Grows in Revenue

PLANTATION, FL--(Marketwire - January 10, 2011) - has plenty to smile about in 2011. That's because in 2010, the company made several exciting advancements. The nation's leading online discount dental plan provider had a record year, growing revenue -- and only hope to continue their success in the New Year. is committed to the continuing growth of their products and services. In fact, 2010 brought the highest revenue in history. Company growth included the launch of their site in the United Kingdom. Their UK website,, proudly makes dental care affordable and quickly accessible to millions of people in the UK who may not otherwise be able to afford it. also continued to add new discount dental plans stateside, solidifying the company as the premier discount dental plan provider of choice to the American consumer.

"Expanding our offerings to consumers is one of our goals, but giving them a quality product is even more important," said Buddy Johnson, CEO of, Inc. "We are proud of the new products we brought to the table in 2010, and we stand behind them. We strive for excellence in whatever project we take on, and we put specific measures in place to hold ourselves accountable."

Those measures are all a part of the new company-wide Quality Initiative, being led by the company's Park Ridge, IL office, implemented in 2010. Under the new program, began to evaluate its practices to enhance relationships with existing and future customers. The Florida Sterling Council, supported by the Executive Office of the Governor serves as a barometer on the project to help identify opportunities for improvement and strategize more effective ways of reaching higher service goals.

"Customer satisfaction is the keystone on which is built," added Malissa Szwiec, Vice President, Quality C.A.R.E. "We understand the work it takes to progress and become one of the best, and this Quality Initiative will only enhance our efforts."

But, the assets are the most proud of are their employees -- and the company continued to recognize that in 2010 with increased HR benefits. For the first time ever, they instituted a 401K program for employees. They also launched a Continuing Education rewards program and added a floating holiday. Other initiatives include: adopting a Drug Free Workplace policy, lifting a salary freeze for 2011, providing employee earnings statements, and re-instituting notes of recognition.

"Our employees are truly our most important asset," said Johnson. "Our success is a reflection of the commitment, hard work and dedication that they continue to exemplify day after day at We look forward to growing our family and continuing that success in 2011."

About ( is dedicated to improving oral health nationwide by making quality dental care affordable and accessible to everyone. proudly offers the freedom to choose from an extensive selection of discount dental plans designed to save members money on their dental care needs. With more than 40 years of experience in the dental industry, their devoted team quickly transformed into a trusted industry leader and the largest online provider of discount dental plans. Since 1999, has offered great value and convenience with an extensive choice of money-saving discount dental plans in one user-friendly website.

For more information on, contact Kelly Downey of Shamin Abas Public Relations at or 561.366.1226.

Contact Information

    Kelly Downey
    Shamin Abas Public Relations